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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-analytics-for-product-managers/
课程评论：没有评论
课程名称：成为数据驱动的产品经理 课程简介：欢迎来到“产品经理的数据分析”课程。本课程涵盖了成为数据驱动的产品经理所需了解的所有主题。在本课程中，您将学习如何分析用户指标与商业关键绩效指标（KPI）、挖掘数据洞察、采取相应行动、追踪功能成功、与利益相关者沟通数据，以及使用A/B测试等工具来推动数据驱动的决策。 在软件公司工作的产品经理面临着复杂的决策过程。虽然许多产品管理的课程和会议提到要“以数据驱动决策”，但大多数文章并未深入探讨其含义。本课程旨在填补这一空白。课程讲解会教您跟踪哪些指标，如何解读公司KPI以获取洞察，以及如何与数据部门合作以及使用数据分析工具。 课程讲师David Kremlinsky在软件行业工作了六年，获得了商业管理学士和MBA学位。他热衷于数据，希望通过本课程将您培养成数据分析专家，并让您享受数据分析的过程。课程内容以真实案例为基础，涵盖多个行业，如Airbnb、Facebook、Twitter、Amazon和Google等，以确保您获得的不仅仅是理论知识。此外，课程包含互动模拟环节，您将在Podcasty项目中担任产品经理，实践所学内容。 课程结束后，您将成为一个社区的一部分，我们将分享产品KPI的最佳文章，并开展关于数据的讨论，以及推出新的课程和视频。祝您学习顺利！ 主讲人：David Kremlinsky
Hello and welcome to the course Data Analytics for Product Managers. This course covers all topics you need to know to be a data-driven product manager.In this course, you will learn #1 - How to look at user metrics & business KPIs #2- Look at your data and get insights#3- Take action on your data#4- Track feature success#5- Communicate on data with your stakeholders#6- Use tools like A/B test to drive Data-Driven DecisionsWorking for a software company and having to make decisions on the product can be tricky and complicated. All courses, conferences on product management talk about being data-driven, "take data-driven decisions", "use data to drive decisions..." but articles don't really give a deep understanding of what it means. What should you track? How to look at company KPIs and catch insights? How to act or react to dataHow to work with data departmentsHow to use Data analytic tools like A/B testetc.I was there 6 years ago and I quickly understood that if I want to be a proactive PM who makes data-driven decisions, I need to become an expert in data analytics. For the past year, after feeling confident about it, I decided to gather all my learnings from articles, experiences as a PM and create the most complete course on Data Analytics for Product Managers. My Name is David Kremlinsky. I work for now 6 years in the software industry. Before that, I studied Business Management and completed an MBA in Business Management and Entrepreneurship. I am passionate about data and in this course, I want to turn you into an expert but most importantly, make you enjoy data analytics. What will you learn in this course?Very simple. Be a Data-Driven Product ManagerWhat makes it different from other courses?I thought about the perfect syllabus to cover all topics. To remember something, you have to practice it. In this course, I used real-life examples using the known product as Airbnb, Facebook, Twitter, Amazon, Google, etc, to cover a maximum of industries and make sure the knowledge you acquire doesn't stop to a simple theoretical knowledge. For this purpose, you will practice on a real case. You will use everything you learned during the course to analyze the situation and give your thought.Most important, you need to practice. The last part of this course is a simulation. You will be a PM at Podcasty and together we will go over your first weeks. I want this course to be interactive! So, don't hesitate to send me feedback, contact me if you have any questions!After the course, you will be part of a community! I hope to share with you the best articles on product KPIs, open discussions on data and new courses, videos coming!I wish you good luck!David
