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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-analytics-and-applications-in-the-fashion-industry/
课程评论：没有评论
课程名称：时尚行业的数据分析与应用 概述：商业分析和人工智能是时尚行业中的热门话题。全球知名品牌依靠智能数据收集和处理在竞争中占据优势。我们生活在2020年代，几乎所有成功的企业都利用用户数据提取有意义的洞察，并根据用户需求定制产品。因此，时尚品牌希望了解消费者的偏好、折扣的影响，以及客户首次购买后的回购率。高管们明白，时尚行业的长期成功并非靠一次性交易，而是要通过超个性化策略来长期吸引客户。这意味着要利用分析、数据科学和AI提供一流的客户体验。 本课程旨在帮助您了解时尚行业中的数据分析，探讨不同类型的分析如何应用于时尚界及其实际价值。我们与一位拥有丰富经验的高管合作，他曾为一些业内大品牌工作。虽然因合同原因无法分享更多信息，但他在业界担任数据与分析总监的职称已经足以体现其专业性。 该课程对任何在时尚行业工作或希望成为高层管理人员的人来说都是一次宝贵的机会。此外，对于希望在时尚行业找到专门工作的数据从业者，课程也相当有用。我们将讨论的主题包括： - 产品推荐 - 消费者导向的市场营销 - 数字和网络分析 - 整合需求预测 - 时尚公司的供应链分析 - 店铺定位、聚类及店内优化 - 定价优化 - 利用AI发现时尚趋势 参加本课程将为您带来巨大的回报，对于时尚行业的从业者来说，这可能改变职业生涯。同时，如果您是一名时尚企业家，课程也将激励您转变商业模式，助您在未来取得成功。
Business analytics and AI are two of the hottest topics in the fashion industry.Not only that: the global brands that rely on intelligent data collection and processing have a strong competitive advantage over the ones that are data blind.And this shouldn't come as a surprise, right?We live in the 2020s.Today, in almost all industries, the most successful businesses leverage user data to extract meaningful insights and tailor their products to satisfy user wants and needs.Netflix recommends to us the movies and TV series we want to see next.Instagram knows which photos we want in our feed.So… naturally … fashion brands would want to know which clothes we want to wear, what impact the discounts have on us, and how likely it is that we'll return after our first purchase.Top executives understand long-term gains in the fashion industry aren't about one-off transactions. Instead, successful brands want to win us over for the long run. The best way to do that is by employing a strategy centered around hyper-personalization. This means leveraging analytics, data science, and AI to deliver a first-rate experience that will make us a repeated customer.Pretending that current fashion trends are the same as they were a decade ago is as detrimental as operating without leveraging insights from data. The best brands will surpass you because they will:Price items correctlyKnow when to discount an itemRecommend the right itemsExcel at engaging customers onlineStock the right stylesBe able to choose the right colors, fabrics, and sizesSupply stores on time and efficientlyThe goal of this course is to help you learn about analytics in the fashion industry. We want to help you understand the ways in which different types of analysis can be applied in the fashion world and why that would be helpful in practice.To provide invaluable insights that correspond to the best practices in the industry, we partnered with an experienced executive who's worked with some of the biggest brands in the industry. His current work contract doesn't allow us to share more info. However, his working title as Director of Data and Analytics for one of the biggest companies in the industry speaks volumes of his expertise of the topics we'll cover together.This course is an invaluable opportunity for anyone who works in fashion or who wants to work in fashion and become a high-level executive. Moreover, the course can also be useful to data practitioners who would like to specialize/get hired in the fashion industry. Some of the interesting topics we will cover are:Product recommendationsConsumer-driven marketingDigital & web analyticsIntegrated demand forecastingSupply chain analytics for fashion companiesStore localization, clustering, and in-store optimizationPricing optimization, andAI for uncovering fashion trendsThis course offers tremendous upside for the time you will dedicate to it. Not only can it be career-changing if you work in fashion, but it can also inspire you to transform your business if you're a fashion entrepreneur who wants to succeed in the years to come.
