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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-value-optimization-the-e-commerce-game-changer/
课程评论：没有评论
课程名称：客户价值优化，电子商务的游戏改变者 课程概述：发展电子商务业务需要关注客户旅程的每一个环节，从获取客户到转化，再到留存。这就是我们开发客户价值优化方法论的原因——一个全面的框架，帮助您利用客户的力量使任何电子商务变得更加盈利和可持续！在本课程中，我们将从入门的角度探讨多个主题，包括： ✓ 客户终身价值 - 如何健康、可预测地增长这一价值，利用您最有价值的资源：客户。 ✓ 客户细分 - 如何细分客户以优先考虑高价值客户。 ✓ 客户忠诚度与留存 - 如何更好地留住客户并降低客户流失率。 ✓ 电子商务增长策略 - 在当今环境中，如何利用相关策略实现增长。 如果您是以下人士，本课程非常适合您： ✓ 有意在在线业务中应用以客户为驱动的方法的企业家。 ✓ 有兴趣学习如何提高电子商务中客户终身价值和客户留存的数字营销人员。 ✓ 对客户行为、客户细分、客户忠诚度和客户满意度测量感兴趣的在线专业人士。 快来查看这门课程，体验客户价值优化对您的业务和职业生涯可能产生的影响，或许这是您今天做出的最好决定！
Growing an eCommerce business requires you to focus on every step of the customer journey, from acquisition to conversion and further on to retention. This is why we developed the Customer Value Optimization Methodology - a comprehensive framework that helps you make any eCommerce more profitable and sustainable using the power of customers! Here we will be taking an introductory perspective over many topics, such as:✓ Customer Lifetime Value - how to grow it in a healthy, predictable way using your most valuable resource: your customers.✓ Customer Segmentation - how to segment your customers so you can always prioritize high value customers.✓ Loyalty & Retention - retain better customers and reduce churn rates.✓ eCommerce Growth Tactics - how to grow using strategies relevant in today's climate.This course is for you if you are.✓ An entrepreneur who wants to apply a customer-driven approach in his online business✓ A digital marketer interested to learn how to increase Customer Lifetime Value and Customer Retention in eCommerce✓ An online professional interested in Customer Behavior, Customer Segmentation, Loyalty and Customer Satisfaction measurements.Check out this course and get a taste of the impact that CVO can have in your business and professional life. It might be the best decision you take today!
