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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-valuation-for-entrepreneur-and-marketers/
课程评论：没有评论
课程名称：营销分析：客户价值与促销策略 课程概述： 本课程旨在教授如何计算客户价值，以推动涉及产品定价、获取成本、营销费用等多个商业决策的决策过程。通过学习本课程，您将掌握不同的方法来计算客户终身价值，并使用高级Excel工具进行计算。 课程内容： 1. **了解客户价值**：学习如何衡量客户的价值，使您能够做出更明智的决策，合理分配获取客户的资金。 2. **使用Excel进行建模**：通过逐步指导，掌握在Excel中实施客户价值模型的技巧。 3. **蒙特卡洛模拟**：学习蒙特卡洛模拟的基础知识及其在客户价值模型中的应用，处理不确定性因素。 4. **实用案例与练习**：每个模块包含理论概念、实际案例、可下载的Excel文件和课堂笔记，帮助您巩固所学知识。 讲师介绍： 课程由Abhishek和Pukhraj主讲，他们是全球分析咨询公司的管理人员，拥有丰富的实践经验，致力于将营销和数据分析的实际应用融入教学。 适合人群： 本课程特别适合商业经理、企业高管以及希望在实际商业问题中学习、计算和应用客户价值的学生。 课程的优势： - 提供可验证的结业证书。 - 教学方式以实例为主，帮助学生理解概念。 - 通过课堂笔记、测验和实践作业，确保知识的实际运用。 课程大纲： - 第1节：课程介绍 - 第2节：客户终身价值基础 - 第3节：变异性与敏感性分析 - 第4节：蒙特卡洛模拟的应用 推荐阅读：《营销分析：使用Microsoft Excel的数据驱动技术》一书，帮助有志于成为营销分析师的学习者。 如果您想在工作中立刻应用所学知识，欢迎点击注册，加入我们的课程！
You're looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.After completing this course you will be able to:Understand the value of your customers to make intelligent decisions on how to spend money acquiring themLearn how to measure customer value based on the customer value conceptUse Monte-Carlo simulation to incorporate uncertainty in customer value modelsConfidently practice, discuss and understand Customer value models used by organizationsHow this course will help you?A Verifiable Certificate of Completion is presented to all students who undertake this Customer Valuation for Entrepreneurs and Marketers course.If you are a business manager or an executive, or a student who wants to learn, calculate and apply customer value in real world problems of business, this course will give you a solid base for that by teaching you the most popular Customer lifetime value models and how to implement it.Why should you choose this course?We believe in teaching by example. This course is no exception. Every Section's primary focus is to teach you the concepts through how-to examples. Each section has the following components:Theoretical concepts and use cases of different Customer value modelsStep-by-step instructions on implement such models in excelDownloadable Excel file containing data and solutions used in each lectureClass notes and assignments to revise and practice the conceptsThe practical classes where we create the model is something which differentiates this course from any other course available online.What makes us qualified to teach you?The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this courseWe are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:This is very good, i love the fact the all explanation given can be understood by a layman - JoshuaThank you Author for this wonderful course. You are the best and this course is worth any price. - DaisyOur PromiseTeaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.Download Practice files, take Quizzes, and complete AssignmentsWith each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.What is covered in this course?Understand the value of your customers to make intelligent decisions on how to spend money acquiring them. In this course, we will explore how one can use excel for finding Customer value toFind lifetime customer valueTake data driven decision on deciding acquisition cost, retention efforts etc Let me give you a brief overview of the courseSection 1 - IntroductionIn this section we will learn about the course structureSection 2 - Lifetime Customer ValueIn this section, we will discuss about the basic of concepts of Customer Lifetime value.Section 3 - Variations and Sensitivity AnalysisIn this section you will learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.Section 4 - Monte Carlo SimulationThis section we will learn the basics and use-cases of Monte Carlo Simulation. We will also use Monte Carlo simulation to find customer value in uncertain scenarios.Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst. I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.Go ahead and click the enroll button, and I'll see you in lesson 1CheersStart-Tech Academy
