Customer Success 101

所在平台: Udemy

课程主页: https://www.udemy.com/course/customer-success-saas-101/

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课程简介

课程名称:客户成功101 课程概述:客户成功是技术行业中一个不断增长的领域,源于对客户留存和价值交付的需求。随着技术公司迅速扩张,对客户成功专业人士的需求日益增加。Uber、Google 和 Microsoft 等科技公司均在聘用客户成功专业人员,这一趋势未来将持续增长。本课程内容影响力大,涵盖了核心主题,时间短而信息丰富,无冗余,让学员获取所需信息。你将学习客户成功的基础知识、发展历程、工具与指标、典型工作内容以及如何在这一领域找到工作的步骤。本课程与其他客户成功课程的不同之处在于,它特别关注于在开创这一新行业的SaaS组织中实施的客户成功策略(这是其他课程所缺乏的视角)。两位讲师结合在北美、澳大利亚和欧洲的各类SaaS公司的十年客户成功经验,分享了宝贵的见解。在此期间,他们访谈、招聘并建立了客户成功团队,利用这些知识,他们展示了理想客户成功专业人士的特征以及在该领域成功入职的途径。 额外福利:课程现在包含了讲师之间的互动问答环节,解答学生们常见的问题! 如果我已经在客户成功领域工作了呢?课程提供了客户成功基础信息及有用资源,帮助你提升当前的客户成功相关对话。

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课程详情

Customer Success is one of the growing fields in the technology industry, born from the need to retain customers and deliver value. As technology companies continue to rapidly expand, there is an increasing need for Customer Success professionals. Uber, Google, and Microsoft are just some examples of tech companies that now employ customer success professionals and it's a trend that will continue to grow in the future. This is a high impact course, covering essential topics in a short amount of time and removing the fluff so you get the information you need. You'll acquire the foundations of customer success, how it was started, the tools and metrics, the typical work involved, and the steps to get a job in the field. What makes this course different from other Customer Success courses? The course focuses on Customer Success specifically within SaaS organizations that are pioneering this new industry (a perspective missing from other courses). Gain valuable insights from two instructors who have ten years of combined first-hand Customer Success experience at various SaaS companies in North America, Australia, and Europe. During this time, they've interviewed, hired and built Customer Success teams. Using this knowledge, they provide insights on the ideal profile of a Customer Success professional and ultimately landing a role in this field.Bonus: The course now includes an interactive Q & A session between the instructors addressing the frequently asked questions from the students!What if I'm already in Customer Success?The course provides helpful information on the foundations of Customer Success along with useful resources to elevate your current Customer-Success-related conversations.

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