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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-success-onboarding/
课程评论：没有评论
**课程名称：** 客户成功基础：入门最佳实践 **课程概述：** 本课程专为希望优化现有客户成功流程、建立全新客户成功实践，或是初次接触客户成功领域的学习者设计。课程将聚焦于客户引入（onboarding）这一关键环节，帮助您： * **明确客户成功定义：** 学习如何确定客户眼中的“成功”是什么，并找到实现这些目标的方法。 * **优化入门流程：** 创建结构化的入门计划和操作手册，提升客户体验，缩短客户实现价值的时间（time-to-value）。 * **打通销售与CS协作：** 理解销售团队和客户成功团队之间协作的重要性，以建立稳固的客户关系。 **客户成功的重要性：** 客户成功作为一个快速发展的领域，正日益成为企业赢得和维持客户关系的关键。它能有效降低客户流失率，提升净营收（Net Recurring Revenue）。无论您是初学者还是经验丰富的专业人士，本课程的最佳实践都将帮助您重塑对客户引入和客户成功整体的认知。 **课程内容与形式：** * 课程包含多个章节，每章约有3-4个讲座，并配有至少一个练习，帮助巩固所学知识并激发进一步思考。 * 课程活动包括：创建客户成功计划、练习会议演示技巧、编写入门操作手册初稿等。 * 讲师拥有丰富的客户成功实践经验，并将持续更新课程内容，确保您掌握最新的行业最佳实践。 **学习目标：** 本课程旨在帮助您建立坚实的客户成功基础，并通过创造性的想法在此基础上进行拓展。学习结束后，您将能够： * 自信地处理客户引入过程中的挑战。 * 制定可行的客户成功策略。 * 与您的客户建立更深层次的联系。 **适合人群：** * 任何希望改善客户引入流程的人。 * 正在建立或改进客户成功实践的专业人士。 * 对客户成功领域感兴趣的初学者。 * 寻求客户成功领域灵感的领导者。 **结语：** 无论您是客户成功领域的新手，还是经验丰富的客户成功管理者，本课程都将为您提供切实的指导和支持，让您在这个充满活力的领域中取得成功。让我们一起探索客户成功的最佳实践！
If you are streamlining your existing Customer Success process, building a new Customer Success practice, or brand new to Customer Success, then this is the course for you. Have you ever wondered how to make customer onboarding a more tailored experience? Do you worry about delays in your customer's time-to-value? Does your current onboarding process leave you guessing about what the customer sees as success and whether they're likely to churn? It's never too early or too late to start learning onboarding best practices that will bring structure to your process and faster value to your customers. Whether you're a true beginner in the Customer Success field or a seasoned professional, these best practices will help shape how you approach onboarding and your understanding of Customer Success as a whole.During this series of lectures, you will:- Develop the skills to determine what success looks like to your customers and how to achieve it- Create plans and playbooks that will streamline your onboarding process and make it more customer-centric- Discover why collaboration between the Sales and Customer Success teams is key to a good relationship with your customersCustomer Success is a fairly new field that's grown by leaps and bounds over the past few years. Companies are seeing the benefits of Customer Success at other organizations, like reducing churn and increasing Net Recurring Revenue, and want that success for themselves. Customer Success, once thought of as a luxury or nice to have, is quickly becoming essential to a company's ability to win over and maintain strong relationships with their customers. What does that mean for you? This is the perfect time to establish a Customer Success process within your company or suggest exciting innovations to an existing process. With these best practices as part of your toolkit, you'll be ready to establish strong foundations and build on that base with creative ideas of your own.This course consists of 3-4 lectures per section, and each section includes at least one exercise that will help review what you've learned and get you thinking further about each best practice. Activities in this course include creating your own Customer Success Plan, practicing your meeting presentation skills, crafting the beginnings of an onboarding playbook, and more!I've been working in Customer Success for the last four years and have learned so much from trial and error, as well as the wonderful Customer Success community. I've taught groups small and large how to build their own Customer Success practice, and I'm excited to share my knowledge with you! We'll update this course with new information and resources as often as possible to keep you at the forefront of what's considered best practice in the world of Customer Success.Whether you're new to Customer Success and onboarding or you're a Customer Success leader looking for inspiration, this course can get you started. No matter what, you'll leave this course with a new ally in your Customer Success journey. Take that step and let's explore these best practices together!
