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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-success-manager/
课程评论:没有评论
以下是关于Coursera课程“客户成功经理:从入门到职业发展”的内容摘要: **课程名称:** 客户成功经理:从入门到职业发展 (Customer Success Manager: Fundamentals to your CSM career) **课程概述:** 本课程由Gustavo教授,旨在帮助学员理解客户成功经理(CSM)的角色,并为从事CSM职业生涯打下坚实基础。课程强调CSM在数字时代的重要性,其核心职责是帮助客户成功地使用购买的服务或软件,以促进客户留存和业务增长。 **为什么选择CSM?** * **市场需求:** CSM是一个新兴且快速发展的职业,尤其在科技和初创公司中需求旺盛。 * **职业前景:** CSM薪资可观,入门级年薪约$59,619,经验丰富者可达六位数。 * **行业福利:** 许多CSM职位提供丰厚的福利,包括良好的健康保险、健身会员、高额401(K)匹配、免费餐饮、弹性工作时间、远程工作机会甚至股权激励。 * **核心价值:** CSM通过与客户建立长期关系,解决客户痛点,并协助客户实现其目标,对于企业降低获客成本、提高客户忠诚度至关重要。 **课程亮点:** * **案例分享:** 课程引用了Comcast人力资源总监Uzo Akotaobi的强烈推荐,她通过本课程成功地将自己的人力资源背景转化为CSM职业机会,并获得了多家公司的面试和工作邀约。 * **技能转化:** 课程教授如何将现有经验(无论是否直接相关)提炼并转化为简历上能吸引招聘者的CSM相关技能。 * **易于理解:** 课程内容深入浅出,易于理解,即使没有CSM背景的学员也能受益匪浅。 **总结:** 本课程是准备进入客户成功经理领域的宝贵资源,为学员提供了深入了解CSM角色、把握职业发展机会、提升求职竞争力的有效途径。如果您希望在这个快速增长的行业中开创职业生涯,这门课程无疑是一个明智的投资。
Uzo Akotaobi, Director, Human Resources at Comcast, said:"I took Gustavo's course about Customer Success and found it to be the single most valuable resource I tapped into when pursuing a career in this space. The reason for that is because Gustavo was able to explain the science of customer success in such a way to where you could look at your own experience whether it was in Customer Success or not and find ways to translate it to a resume. This helped me tailor my resume to Customer Success jobs in ways I didn't think to do otherwise. I can attest to the fact that after I took the course on Customer Success and revised my resume, recruiters responded more frequently. No joke! 3 different companies contacted me over the course of 3 weeks vs. NONE before. My background is in HR so I was looking at Customer Success roles in the HR technology space. Gustavo was easy to understand and the content was insightful. There is no silver bullet but if you take his course and really try to understand how your experience translates to Customer Success, there is no way you won't benefit from this course. I know I did and I got the interviews and job OFFER to prove it! "What is a Customer Success Manager?In the digital age, tons of new jobs have sprung up. Most people think of computer programming, website design or software integration, but what about the human side? The Customer Success Manager is one such job.To sum it up in one sentence: This job is simply helping customers accomplish their goals with the software or service they purchased. For any business, client retention is huge. It costs a company way less to keep a customer than to acquire a new one, and even more costly is to try and win that customer back. That's where this job comes in. If they have a complaint, you take care of it. If they succeed, you celebrate with them. You get to build long-term relationships with the clients, and as the client's needs adapt and change, you get to assist them in that process.Benefits of working as a Customer Success ManagerLet's start with Salary. According to Payscale the average salary for an Entry-Level Customer Success Manager is $59,619 per year and $69,210 when you are past Entry-level and can reach into the 6 figure range for those who excel at this position. More and more companies are seeing the incredible opportunities this type of job can provide. Startups and tech companies are leading the way, both big and small, and this field of work is only growing bigger. And let's not forget perks. Because a lot of these jobs are at tech and startup companies, often they have great employee benefits such as:Great health care coverage, and even gym memberships.Amazing offices, with plenty of recreational activities around.Often they will match your 401(K).Free snacks, free catered lunches every day… some even free beer.Happy hours or cocktail afternoons.Company trips, dinners, events.Flexible hours and unlimited vacations.Remote work.And of course: equity.If you consider all of the benefits, the salary, and how dynamic this position is, it definitely makes sense to invest a few dollars in a course that will help you learn about and prepare for this growing job opportunity.Enroll now, and I'll see you on the inside.