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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-success-basics-by-practical-csm/
课程评论：没有评论
**Coursera课程内容总结：客户成功基础 (Customer Success Basics by Practical CSM)** 本课程由Practical CSM提供，旨在为初次接触客户成功管理 (CSM) 的学习者提供全面的入门指南。 **课程核心内容：** * **客户成功的定义与重要性：** 深入探讨客户成功 (Customer Success) 的概念，并阐述其为何对企业至关重要。 * **客户成功的受众：** 分析客户成功对哪些群体（包括企业和客户自身）具有价值。 * **客户成功管理 (CSM) 的概念：** 明确客户成功管理是什么，以及它在企业运营中的角色。 * **CSM的适用场景：** 识别客户成功管理适用于哪些类型的销售情境。 * **CSM对企业盈利的贡献：** 讲解客户成功管理如何直接帮助企业提升销售收入和盈利能力。 * **客户成功的 14 条原则：** 课程将详细介绍客户成功的 14 条基本原则（或指导原则）。这些原则共同勾勒出 CSM 在确保客户获得成功并实现客户与企业双赢方面的核心职责。 **课程定位：** 本课程既可以作为独立入门课程，也可以作为Practical CSM系列课程的一部分，为后续更深入、更详细地学习客户成功管理最佳实践奠定基础。 **通过本课程，学习者将能够：** * 理解客户成功的核心概念及其对于企业的重要性。 * 认识到客户成功管理在不同销售和业务场景下的应用价值。 * 掌握客户成功管理如何驱动企业营收和利润增长。 * 熟悉客户成功的 14 条基本原则，为成为一名优秀的 CSM 打下坚实基础。
New to customer success management (CSM)? This course can help you get up to speed with the fundamentals. This course address what CSM is and why it's important; what types of situations CSM applies to; and how CSM can help increase a company's sales revenues and profitability. The course then reviews the 14 tenets (or guiding principles) of customer success. Collectively, these tenets outline the role of the CSM in ensuring that customer success occurs and that its benefits are realized by both the CSM's own company and its customers. This course can be taken on its own as an introduction to the topic, or as one in a series of courses from Practical CSM that build upon each other to cover the entirety of customer success management best practices in greater detail.In the Customer Success Fundamentals section, you will explore the key concepts that define Customer Success Management. This section answers essential questions, such as:What is Customer Success, and why is it important?Who is Customer Success important to?What is Customer Success Management?What types of sales situations does Customer Success Management apply to?How can Customer Success Management help to increase a company's sales revenues?
