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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-retention-strategies-basic/
课程评论：没有评论
**Coursera 课程总结：客户留存策略** 该课程专注于帮助企业转变思维，从过度依赖吸引新客户转向重视现有客户的价值。课程旨在教授学员一套经过验证的客户留存系统，无论他们在哪个行业或细分市场。 **课程核心内容：** * **理解客户忠诚的心理学：** 深入了解驱动客户忠诚的心理因素，并学会如何有效利用这些洞察。 * **重复销售策略：** 学习如何创建一个有针对性、流程化的方法，以便一次又一次地向现有客户销售。 * **最大化现有客户价值：** 掌握如何利用现有客户资源，创造比以往更多的收入。 * **打造客户连接文化：** 培养在组织内部建立一种专注于建立人际关系的文化。 * **向上销售技巧：** 学习如何在不显得过于强硬或以销售为导向的前提下进行向上销售。 * **建立品牌印象：** 掌握在每次与客户互动时都能留下恰当印象的方法。 **课程目标受众和价值：** 本课程的收益将立竿见影，尤其适用于以下人群： * **管理者：** 旨在在各个层级建立成功文化。 * **销售人员：** 希望提高佣金收入。 * **创业者：** 致力于组建能够推动业务增长的团队。 * **客服人员：** 希望转向销售岗位。 课程强调掌握客户留存所需的软技能的重要性，并鼓励学员重视客户关系，避免客户流失。通过投资于客户留存技能，企业可以确保客户的持续满意度和忠诚度。
Every existing customer or client represents a limitless range of future sales. The only problem is that businesses and brands focus solely on attracting new customers all too often. To get ahead of the crowd and stand out for all the right reasons, you need to invest in a training resource that allows you to:- Understand the human psychology behind customer loyalty and how to use it- Create a focused, streamlined approach to selling to the same people again and again- Leverage your existing contacts and make more money from them than ever before- Build a culture in which everyone is focused on creating personal connectionsWhat does the course cover?You will learn a proven system that allows you to magnetically retain existing customers, regardless of your industry or niche:- Insights that put you in the mind of your target audience- How to upsell without being too pushy or sales-focused- Making the right impression every time you connectWhy do you need this course today?If you work in any of the following positions, you will see instant benefits when you invest in your customer retention skills:- Managers who want to build a culture of success at every level- Sales agents who want to be able to earn larger commissions- Entrepreneurs who want to build a team who will grow their business- Custom service agents looking to move into a sales positionTaking the time to master the soft skills that make customer retention possible really does make all the difference. Why should you settle for your customers going elsewhere?
