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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-research-data-driven-decision-making/
课程评论：没有评论
课程名称：敏捷客户研究与数据驱动决策2025 课程概述：这是2025年的全新课程！提供英语、法语、德语、印地语、韩语、葡萄牙语、俄语、简体中文、西班牙语和乌克兰语的字幕。内置AI助手提供即时支持和指导（需要ChatGPT+订阅）。更新的框架和模板适应2025年快节奏数据驱动市场的需求。 在现代商业环境中，最优秀的产品负责人和业务领导者不再依靠直觉，而是利用真实的洞见来指导决策，降低风险，构建客户真正想要的产品。本课程是您敏捷客户研究、统计学和科学决策的实践指南，从基础方法到先进实验和数据素养应有尽有。 该课程由企业敏捷教练、经验丰富的产品战略家Masha Ostroumova创建，旨在帮助您成长为自信的证据驱动型决策者。 **您将学习到的内容：** - 掌握现代研究技术 - 深入挖掘客户洞见，超越表面反馈 - 应用定性和定量研究：访谈、调查、焦点小组和观察研究 - 制定更聪明的数据驱动决策 - 使用敏捷友好的数据实践减少浪费并验证创意 - 学会使用任何人都能掌握的统计工具解读结果 - 提出更好的问题，获得更好的答案 - 避免客户研究中最常见的（也是最昂贵的）错误 - 像科学家一样测试假设 - 计划实验、跟踪结果、自信迭代 - 应用真实案例进行A/B测试和MVP验证 - 使研究与战略保持一致 - 将洞见转化为可行的业务和市场战略 - 帮助团队更快做出以客户为中心的决策 **目标受众：** - 希望提升研究和战略技能的产品负责人和产品经理 - 希望数据驱动的商业分析师、营销人员和设计师 - 为客户中心团队提供支持的Scrum Master和敏捷教练 - 渴望进入产品领域的初级科技专业人员 **课程特点：** - 互动测验、现实案例研究和实践活动 - 访问现成的研究模板和决策框架 - 使用AI推动的支持，实时应用所学知识 - 由拥有10年以上产品所有权和敏捷教练经验的讲师授课 **讲师介绍：** 我是Masha Ostroumova，Agile Apothecary的创始人和企业敏捷教练。我已经培训和指导了数百名产品负责人，帮助在高度竞争的市场中推出产品，并在各行业领导敏捷转型。我的使命是帮助您成为一个不再猜测、而是知道的产品领导者。 成为一个让人信任的决策者。客户研究不仅仅是一个形式，而是您的竞争优势。在2025年，最好的创意将来自那些能够快速倾听、衡量和学习的人。立即注册，将您的技能和产品决策提升到新水平。
New for 2025!Subtitles available in English, French, German, Hindi, Korean, Portuguese, Russian, Simplified Chinese, Spanish, and UkrainianBuilt-in AI Assistant for instant support and guidance (ChatGPT+ subscription required)Updated frameworks and templates for 2025's fast-paced, data-driven marketStop guessing. Start knowing.The best Product Owners and business leaders don't rely on gut feelings-they use real insights to shape decisions, reduce risk, and build products that customers actually want.This course is your hands-on guide to Agile customer research, statistics, and scientific decision-making-from foundational methods to advanced experimentation and data literacy.Created as part of the PO Academy series by Masha Ostroumova, an enterprise Agile coach and experienced product strategist, this course is designed to help you evolve into a confident, evidence-driven decision-maker.WHAT YOU'LL LEARNMaster modern research techniquesGo beyond surface-level feedback to uncover deep customer insightsApply qualitative and quantitative research: interviews, surveys, focus groups, and observational studiesMake smarter, data-driven decisionsUse Agile-friendly data practices to reduce waste and validate ideasInterpret results with statistical tools that anyone can learn-no PhD requiredAsk better questions, get better answersLearn how to frame powerful, unbiased questionsAvoid the most common (and costly) mistakes in customer researchTest hypotheses like a scientistPlan experiments, track outcomes, and iterate with confidenceApply real-world examples of A/B testing and MVP validationAlign research with strategyTurn insights into actionable business and marketing strategiesHelp your team make faster, more customer-centric decisionsWHO IS THIS COURSE FOR?Product Owners & Product Managers looking to sharpen research and strategy skillsBusiness Analysts, Marketers, and Designers who want to lead with dataScrum Masters & Agile Coaches supporting customer-centric teamsAspiring tech professionals breaking into product rolesCOURSE FEATURESInteractive quizzes, real-life case studies, and hands-on activitiesAccess to ready-to-use research templates and decision frameworksAI-powered support to help you apply what you learn in real timeTaught by an instructor with 10+ years of experience in product ownership and Agile coachingABOUT YOUR INSTRUCTORI'm Masha Ostroumova, founder of Agile Apothecary and enterprise Agile coach. I've trained and coached hundreds of Product Owners, helped launch products in highly competitive markets, and led Agile transformations across industries. My mission is to help you become a product leader who doesn't guess-but knows.Become the decision-maker everyone trustsCustomer research isn't just a box to tick-it's your competitive advantage. In 2025, the best ideas will come from those who listen, measure, and learn faster.Enroll now to take your skills-and your product decisions-to the next level.
