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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-relationship-management-crm-q/
课程评论：没有评论
课程名称：客户关系管理（CRM） 课程概述： 本课程旨在帮助学员掌握与他人沟通的技能，以及如何有效管理对话，以满足双方需求。这是一个通过商业学院提供的全面培训项目，适合任何需要在客户服务领域工作的职员。课程内容从客户关系管理的基本概念开始，涵盖必须掌握的技能，以及赢得客户的策略。课程将深入探讨客户关系管理（CRM）的重要性，特别是在营销、客户服务与支持的角色，以帮助提高客户忠诚度和销售额。 课程目标： 完成本课程后，学员将能够展示他们对以下内容的理解与掌握： - CRM的定义 - CRM的分类 - CRM的流程和优势 - 如何实施CRM系统 课程内容： 第一部分：CRM介绍 - CRM概述 - 为什么要使用CRM - 第1部分至第3部分 - CRM的含义 - CRM的运作方式 - CRM周期 第二部分：CRM的角色与职责 - CRM要素 - 第1部分与第2部分 - CRM基础的重要性 - CRM分类 - CRM流程 - 创新营销与CRM - CRM流程的4C模型 - CRM的商业利益 - CRM解决方案的类型及其实施方式 - CRM系统功能 - CRM的潜在缺陷 目标受众： - 管理人员 - 企业主 - 企业家 通过本课程，学员将获得在客户关系管理领域的专业知识，提高在市场中竞争的能力。
Talking to others is a skill, and managing the conversation to serve both sides of the communication is an art that not many possess. You can master this department from the Business Academy. The diploma is more like a comprehensive position for everything that a worker needs in the field of customer service, starting with the basic concepts in the field and the most important skills that must be acquired. And up to the strategies to win customers and requests of the successful as well.In this course we will be covering an overview of what is CRM, and How can your business benefit from it. by understanding the importance of Marketing & Fulfillments and how to Customer Service & Support for Retention & Loyalty also the ones at Store Front & Field Services to help you increase Sales throughout Cross-Sell/Upsell/Tele SalesOutcomes:By the end of this course, attendees will be able to demonstrate their competencein, and their ability to understand:What is CRM?CRM CategorizationCRM Process & BenefitsAnd how to Implement CRMCourse Content:Section 1: Introduction to CRMLecture 1: CRM OverviewLecture 2: L1-L2 Why CRM - Part 1Lecture 3: L1-L2 Why CRM - Part 2Lecture 4: L1-L2 Why CRM - Part 3Lecture 5: What is the meaning of CRMLecture 6: How does CRM WorkLecture 7: CRM CyclesSection 2: CRM Roles & ResponsibilitiesLecture 1: Elements of CRM - Part 1Lecture 2: Elements of CRM - Part 2 Lecture 3: Why CRM Foundation MattersLecture 4: CRM CategorizationLecture 5: CRM ProcessLecture 6: Innovative Marketing and CRMLecture 7: The 4 C's of the CRM ProcessLecture 8: Business Benefits of CRMLecture 9: Types of CRM Solutions and how to implement itLecture 10: What can CRM system doLecture 11: Potential Drawbacks of CRMAudience:• Managers• Business Owners• Entrepreneurs
