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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-loyalty/
课程评论：没有评论
课程名称：客户忠诚度 课程概述： 本课程深入探讨客户忠诚度的重要性，涵盖了吸引、留住并促使客户持续购买、增加购买量以及带来新客户的关键策略。核心理念在于根据客户期望来提供卓越的体验，从而建立牢固的客户关系。课程将从解释“忠诚度商业模式”开始，进一步剖析“基本忠诚度模型”、“服务质量模型”和“扩展模型”。此外，还将分享一系列行之有效的“客户忠诚度激励措施”案例，帮助学习者全面理解并应用客户忠诚度管理。
Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities, and bring even more customers. In short, you build customer loyalty by treating people the way they want to be treated. This course will begin discussions by explaining the Loyalty Business Model. The course includes discussions on the Basic Loyalty Model, Service Quality Model, Expanded Model, and some examples of Customer Loyalty Incentives.
