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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-journey-map/
课程评论：没有评论
**课程名称：** 客户旅程图速成课 **课程概述：** 客户旅程图是描绘客户或用户体验的全景图，能够帮助您讲述客户在社交媒体、营销工具及其他渠道与品牌的互动故事。本课程面向营销领域的初学者，适用于即将开始实施营销策略计划的人员，以及刚起步寻求改进的从业者。 **课程内容：** * **客户旅程图概览：** 了解客户旅程图是什么，以及如何应用。 * **设计思维与营销：** 探索客户旅程图的根源——设计思维，及其在营销中的应用。 * **营销人物画像：** 通过开发自己的营销人物画像来理解目标定位。 * **关键概念与术语：** 熟悉漏斗（funnels）、触点（touchpoints）、愉悦点（points of delight）和痛点（painpoints）等概念，并将其应用于您自己的客户旅程图。 * **客户旅程的各个阶段：** 详细探索客户旅程图的每个阶段，提供实用的技巧和建议。 **课程产出：** 您将获得每节课的摘要讲义，以及三个可供实践的练习工作表。 **课程目标：** 帮助您改进营销、外展、沟通和公关工作。
A customer journey map is a picture of the customer or user journey. It helps you tell the story of your customers' experiences with your brand across social media, marketing tools and any other channels they might use.This course is intended for beginners in the field of marketing, meaning for those who are about to begin to implement their marketing strategies and plans, and those who just begun and are looking for improvements to be implemented. In this course we are going to explore the principles and approach of the Customer's Journey Mapping to be applied to your existing marketing, PR and communication efforts, namely we are going to explore: Gain an overview of what is the Customer's Journey Map and how it can be applied Understand the roots of the Customer's Journey Map by exploring Design Thinking and how it applies to marketingDiscover targeting by developing your own marketing Persona/ae Familiarise with concepts and terms such as funnels, touchpoints, points of delight and painpoints and to apply them to your own Customer Journey MapTo explore in detail each phase of the Customer Journey Map with practical tips and adviceMoreover, each episode will provide you with summary handouts about each lesson, as well as three worksheets for you to use and adopt in your practice. Our wish is that this course proves useful to you, and improves your marketing, outreach, communication and pr endeavours in your field.
