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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-experience-management-essentials/
课程评论：没有评论
课程名称：客户体验管理基础 课程概述：客户体验管理不仅仅是服务客户，了解他们购买产品的地点或喜欢的品牌。它更深层次的意义在于对客户的全面理解，使组织能够提供优化和个性化的体验，从而提升客户的参与感和忠诚度。为了获得这些重要的洞察，你需要从整个组织的接触点和渠道中提取数据。在本课程中，我们将讨论客户旅程地图，这是一种强有力的工具，可以帮助识别和改善接触点。你将学习如何测量这些接触点，以及不同的模型，以确定适合以客户为中心的组织的商业策略。整个课程中，你将获得实践练习和附加文档，可以立即在现有的业务中应用。该课程由Roel Leijten讲授，他是一位在客户体验管理领域拥有丰富经验的顾问和企业家。Roel将从头到尾带领你了解客户体验管理的要点，并在全球高度互联的市场中解释该概念的商业价值。课程采取实践性的教学方法，旨在测量和改善客户忠诚度，而非仅仅提供理论概览。
Customer Experience Management is more than just serving your customers, knowing where they buy products or what kind of brands they like. It's about understanding your customers so completely, that your organization can deliver optimized and personalized experiences that increase customer engagement and loyalty. In order to gain this important insight, you will need to extract data from Touch Points and channels across your entire organization. In this course we will discuss the customer journey map, which is an incredible powerful tool to indicate and improve Touch Points. You will learn how to measure these touch points and we discuss different models to determine the right business strategy for a customer centric organization. Al through the course you will be getting practical exercises and additional documents that you can practice immediately on your current business. This Customer Experience course is narrated by Roel Leijten, who is an experienced consultant and entrepreneur in the world of Customer Experience Management. Roel will walk you through the essentials of Customer Experience Management from beginning to end, explaining where needed the business value of this concept in a hyper-connected global marketplace. This is not a theoretical overview, but a hands-on approach on Customer Experience Management in order to measure and improve customer loyalty.
