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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-experience-grow-your-business-with-a-purpose/
课程评论：没有评论
课程名称：终极客户体验课程（3合1） 概览：**重塑您的客户体验战略：以目标推动业务增长！** 本在线课程系列深入探索客户体验战略，包含三个独立设计的课程： 1. 客户体验战略：以品牌目标为引领 2. 客户体验战略：培养客户忠诚度和品牌承诺 3. 客户体验战略：将员工参与与品牌目标对齐 本课程由行业专家Shaun Smith和Andy Milligan主讲，他们以畅销书《有目标：提供备受喜爱的品牌客户服务》而闻名。学员将深入了解Smith+Co公司运用的策略，旨在将企业转变为以客户为中心的强大机构。课程结合真实案例，传授如何在自身企业中实践这些变革性原则的工具和指南。 参与者将掌握制定引人注目的品牌目标的技巧，以增强组织的一致性和推动客户体验活动。课程还将教会学员如何设计独特的客户体验，以使品牌脱颖而出，并学习绘制员工旅程，培养支持客户体验战略的企业文化。此外，学员将了解如何招聘和培训反映品牌独特DNA的人才。 课程核心内容为“有目标”的含义，强调品牌在创造有意图和有意义的客户体验方面的八项实践，展示了如Burberry、Zappos和Lego等品牌如何引领市场变革。在动态发展的大环境中，企业必须具备灵活性，提供能够在市场上差异化的客户体验，以适应不断变化的客户需求，从而维持增长。 **您将获得的技能：** 优秀品牌在三个关键领域表现卓越：坚守以客户为中心的价值观、在竞争中脱颖而出、及通过构建强大的文化保持稳定。本课程将帮助您阐明品牌目标，为您的客户体验战略铺平道路，并统一您的组织。 **讲师介绍：** Shaun Smith是客户服务向更广泛的客户体验关注转变的开创者，是Smith+Co的创始人。他的咨询公司获得了2020年英国管理咨询公司大奖，致力于帮助组织创造引人注目的客户体验，以实现品牌差异化与客户忠诚度。Andy Milligan是国际商业领袖顾问，专注于如何通过品牌目标来打造卓越企业，并使品牌战略与客户和员工体验对齐。 通过参加本课程，您将获得在快速变化的市场中推动企业成功的必要知识和技能。
REVAMP YOUR CUSTOMER EXPERIENCE STRATEGY: CATAPULT YOUR BUSINESS GROWTH WITH PURPOSE!Dive into the world of Customer Experience Strategy with this all-encompassing online course series. This masterclass comprises three uniquely tailored, standalone courses:Customer Experience Strategy: Leading with Brand PurposeCustomer Experience Strategy: Cultivating Customer Loyalty and Brand PromiseCustomer Experience Strategy: Aligning Employee Engagement with Brand PurposeIndustry experts Shaun Smith and Andy Milligan, renowned for their best-selling book, "On Purpose: Delivering A Branded Customer Service People Love," offer an immersive journey into the strategies employed by their company, Smith+Co, to transform businesses into customer-centric powerhouses. This series takes you through real-world case studies and teaches you how to implement these game-changing principles in your own business using provided tools and guides.As a participant, you will gain the skills to devise a compelling brand purpose that harmonizes your organization and steers your customer experience initiatives. You will master the art of designing a distinctive experience that sets your brand apart and learn to map the employee journey, fostering a culture that bolsters your customer experience strategy. Additionally, you will acquire the knowledge needed to recruit and train individuals that reflect your brand's unique DNA.SO, WHAT DOES IT MEAN TO BE 'ON PURPOSE'? The eight practices encapsulating this philosophy define the actions and behaviors of brands that are revolutionizing their markets by creating intentional and meaningful customer experiences. Brands such as Burberry, Zappos, and Lego are leading examples. In this dynamic world, it's crucial for organizations to be agile and offer customer experiences that differentiate them in the marketplace, adapting to evolving customer needs to sustain growth.WHAT WILL YOU GAIN FROM THIS COURSE? Exceptional brands excel in three key areas: They Stand Up for customer-centric values, Stand Out from their competitors, and Stand Firm by building robust cultures. This course will empower you to articulate a brand purpose that paves the way for your customer experience strategy and unifies your organization.INTRODUCING YOUR INSTRUCTORS:Shaun Smith, a pioneer in the shift from customer service to a broader customer experience focus, is the founder of Smith+Co. His UK-based consultancy, renowned for aiding organizations in creating compelling customer experiences for brand differentiation and customer loyalty, was honored as the UK's Management Consultants of the Year 2020. A recipient of the PSAE (Professional Speaking Award of Excellence), Shaun is a respected author and global speaker who has influenced executive teams across various sectors.Andy Milligan, an international advisor to business leaders on how purpose can forge superior businesses and how to align brand strategy with customer and employee experience, is a co-founder of the award-winning strategic consultancy, The Caffeine Partnership. A best-selling author and keynote speaker, Andy is a regular contributor to renowned media outlets and has a diverse client portfolio, spanning from consumer goods to not-for-profits.
