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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-choice-modeling-with-r/
课程评论：没有评论
**课程名称：** R语言客户选择建模 (Customer Choice Modeling with R) **课程概述：** 本课程旨在帮助您理解客户选择的基本原理，并掌握如何使用R语言进行客户选择建模。课程时长约为4小时，包含视频讲座、PPT演示文稿和PDF格式的讲义。 **课程内容：** * **第一部分：** 客户选择基础介绍 (视频讲座) * **第二部分：** 客户选择基础知识 (PPT及音频指导) * **第三部分：** 联合分析 (Conjoint Analysis) 基础及案例分析 (PPT及音频指导) * **第四部分：** R语言中的联合分析实操 (视频) * **第五部分：** 多项Logit模型 (Multinomial Logit) 基础及案例分析 (PPT及音频指导) * **第六部分：** R语言中的多项Logit模型实操 (视频) * **第七部分：** 课程重点回顾 (PPT及音频指导) **学习材料：** 课程还提供额外的资料信息和参考文献 (PDF格式)。 **目标学员：** 产品经理、客户关系经理、市场营销人员、学生、研究人员等任何希望更好地理解客户选择，从而为客户提供更优产品和服务的专业人士。 **课程价值：** 本课程将帮助您深入理解并统计建模客户选择行为，挖掘有价值的洞察，以支持更优的战略决策。
The course is about understanding fundamentals of customer choice and enable participants to use R for customer choice modeling. The course contains video lectures, power-point slides and handouts in PDF format. The course will take approximately 4 hours to complete including study material provided. The course starts with a basic introduction (video lecture) to customer choice. Section 2 covers basics of customer choice (powerpoint slides and audio instruction). Section 3 explains fundamentals of Conjoint Analysis (powerpoint slides and audio instruction) with worked example. Section 4 is a hands on session on conducting Conjoint Analysis on R (video). Session 5 explains fundamentals of Multinomial Logit (powerpoint slides and audio instruction) with worked example. Section 6 is a hands on session on conducting Multinomial Logit on R (video). Section 7 is a quick recap of the entire course with key points (powerpoint slides and audio instruction). Additional information and Bibliography is provided along with the course (PDF). Product Managers, Customer Relationship Managers, Marketers, Students, Researchers etc. need to understand their customers' choices better to provide them products and services which they prefer. This course sensitizes them to understand and statistically model customer choices and discover insights for better strategic decision making.
