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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-centric-marketing/
课程评论：没有评论
课程名称：以客户为中心的营销：了解、吸引与赢得你的受众 课程概述：营销是任何企业增长的重要组成部分。即使你拥有最好的产品或服务，如果没人知道它，你也无法实现规模化。然而，随着数字化的推进，营销的方式已发生了演变。如今，客户信息更加全面，因此他们只会倾向于与能够“说他们语言”的品牌互动。在这个时代，只有那些以客户为基础并为客户设计营销策略的企业才能生存。本课程旨在教会企业家和营销人员如何将营销策略聚焦于目标受众。你将学习如何识别理想客户，如何用恰当的内容吸引他们，以及如何将他们转化为付费客户。该课程不要求任何前置知识或经验，课程将从基础概念开始，逐步深入更复杂的领域。如果你希望你的营销策略能取得更好的结果，无论你的经验水平如何，这门课程都非常适合你。
Marketing is an essential part of growth for any business. You can have the best product or service but if people don't know about it, you'd never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The only businesses that survive in this age are those whose marketing strategies are built on and for the customers.This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You'd learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.No prior knowledge or experience is needed to take this class. I'd be starting with the basic concepts and slowly work you through the more complex areas.If you want to see more results from your marketing strategies, then this course is for you, regardless of your experience level.
