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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-centric-innovation-for-engineers/
课程评论：没有评论
**课程名称：** 如何提升产品价值主张设计 **课程概述：** 本课程旨在教授学员如何运用以客户为中心的价值主张设计方法，将客户中心主义作为所有工程活动的枢纽。课程强调，客户中心主义并非仅是口号，而是可持续盈利增长的先决条件。然而，真正的客户中心主义以及由此带来的创新，往往需要超越传统的客户研发。 课程核心在于严谨的客户研发流程，帮助企业不断加深对客户的理解及其需求。客户研发聚焦于提升价值主张的沟通能力，并为真实客户提供完整、满意的体验。由于许多学习和实验（包括客户细分、价值主张和交付机制）涉及与客户直接打交道的员工，因此一线员工成为客户中心创新流程的关键。 **学习内容：** * 将想法转化为商业上成功的产品或解决方案的全过程。 * 使用价值主张画布框架设计价值主张。 * 克服心理和行为障碍，激发个人和团队的创造力。 * 建立创新文化的五项领导力实践。 * 基础用户画像与用户故事。 * 激发创造力的正确激励机制、流程和思维模式。 * 根据创新所产生的价值区分不同类型的创新。 * 区分颠覆性创新与颠覆式创新。 * 学习知名创新企业的最佳实践。 * 理解创新的概念。 * 理解创新的投资回报率 (ROI)。 **掌握的关键技能：** * 运用以客户为中心的创新方法设计价值主张。 * 利用客户之声理解客户需求和痛点，并构思解决方案。 * 采用定位驱动的立场与客户进行有效沟通。 **适合人群：** 拥有五年以上工作经验的工程师。 **教学大纲：** 无
Learn the Art & Science of Crafting a Customer Centric Value Proposition DesignPractice customer centricity as the pivot to all engineering activities. Customer centricity is not just a slogan. It's a prerequisite for sustainable profitable growth. But it's the rare organization that understands what it means to be customer centric, and true customer-centric innovation includes two additional efforts that both frame and go beyond the customer R & D endeavors.At the heart of Customer Centric Innovation is a rigorous customer R & D process that helps companies continually improve their understanding of who their customers are and what they need. Customer R & D focuses on developing better ways of communicating value propositions and delivering complete, satisfying experiences to real customers. Since so much of the learning about customers and the experimentation with different segmentations, value propositions, and delivery mechanisms involve those regularly dealing with customers, it is essential for frontline employees to be at the center of the Customer Centric Innovation process.What will you Learn?Journey of idea to commercially successful products or solutions.Develop a value proposition using the value prop canvas framework.Overcome the psychological and behavioral barriers to build personal and team creativity.The five leadership practices of building an innovation culture.Fundamental personas & user stories.The right incentives, processes, and mindsets to spur creativity.Types of Innovation based on the impact the innovation creates.Differences between radical and Disruptive innovation.Best Practices of recognized innovative companies.Understand the concept of Innovation.ROI of Innovation.Top skills you will learnDesign value propositions using customer centric innovations.Use voice of customers to understand needs and problems and devise solutions.Communicate with customers effectively using positioning driven stances.Ideal ForEngineers with over 5 years of experience
