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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-analytics-fundamentals/
课程评论：没有评论
课程名称：使用Python进行客户数据分析 课程概述：在几乎每个行业中，企业都面临着来自越来越挑剔且往往不太忠诚的消费者的压力。这种现象可以归因于全球化、社交媒体、经济不确定性以及产品同质化等多种挑战性趋势。消费者变得更加知情、要求更高、更加善变，并且更加关注彼此的意见。企业需要对客户有更全面、深入的了解，以便获取、发展和留住客户。客户分析是公司将这些信号转化为有效客户洞察的最有力工具之一。同样重要的是，分析能够将客户洞察直接传递给最需要的人，并以易于理解和采取行动的格式呈现。 本课程专为对数据感兴趣的新手设计，适合企业家、商业专业人士、管理者及学生。由于这是一个基础课程，我们不会使用复杂的统计工具或Python进行数据分析。因此，如果您是具有丰富数据知识的高级用户，此课程可能不适合您（欢迎您查看课程内容！）。本课程通过真实世界的案例探讨客户分析的方方面面，并提供指导，介绍可用于客户分析的工具，以提取信息并预测未来的商业策略。
Companies in virtually every industry are feeling the heat from more discerning and often less loyal-consumers. Chalk it up to globalization, social media, economic uncertainty, or product commoditization, to name a few of the most challenging trends. Consumers are more informed, more demanding, more fickle, and more tuned in to one another's opinions. Companies should have a more complete, intimate understanding of their customers to get them, grow them, and keep them. Customer analytics is among the most powerful enablers companies have for translating those signals into useful insights about their customers. Just as important, analytics helps to deliver customer insights directly to the people who need them most, in a format that makes it easy to understand and act on them. This course is tailored to those who are new to data, eg. entrepreneurs, business professionals, managers and students who are interested to learn more about data and analytics. Since this is a fundamental course, we will not be using statistical tools like Python to perform the data analysis. So if you are an advanced level user with significant knowledge of data, this course may not be useful for you (you are welcome to check!) This course talks about ins and outs of customer analytics by using real world examples. We will also provide guidance on what tools could be used for customer analytics to derive information and predict future strategy for business.
