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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-analytics-for-businesses-complete-crash-course/
课程评论：没有评论
**课程名称：** 商业客户分析 - 2021年全程速成班 **课程概述：** 本课程旨在帮助您掌握利用客户数据提取信息、生成洞察并制定可操作策略的技能，让数据为您效力。通过结合数据科学和人工智能工具，您将学习如何分析客户数据，从而在吸引、留存和增长客户群方面发掘宝贵洞察。 **课程主要内容：** * **数据收集与最佳实践：** 学习识别需要收集的数据类型、数据来源以及最佳的数据收集实践。 * **数据分析方法：** 掌握运用统计学和图表方法对客户数据进行分析的技巧。 * **客户画像与细分：** 学习如何通过程序化方法对客户进行画像和细分，从而做出更明智的商业决策。 * **STP 框架：** 深入了解一个具体的、循序渐进的框架（STP 框架），以指导您如何吸引、留存和增长客户。 * **实践操作：** 课程包含大量的动手编码练习，帮助您更深入地理解所学概念，并将知识应用于任何商业领域。
Make your data work for you, not the other way around. Gain the skills required to use customer data in order to extract information, generate insights, and provide actionable strategies in this hands-on course called 'Customer Analytics for Businesses - Complete Crash Course 2021', created by The Click Reader.In this course, you will learn how to use a combination of data science and artificial intelligence tools to perform analysis on customer data and find insights for acquiring, retaining, and growing your customer base. We will start by learning to identify what kind of data to collect and from which sources along with the best practices. We will further gain an understanding on how we can analyze such data using various statistical and graphical methods. We'll also learn how to make better decisions as a business by profiling and segmenting our customers using a programmatic approach.At the end of this course, we will also be going through a concrete step-by-step framework, called the STP framework, in order to help you acquire, retain and grow your customer base. The course includes hands-on coding exercises to help you grasp the concepts even better and the knowledge you gain through them can be extended to any other domain of business.
