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所在平台: Udemy |
课程主页: https://www.udemy.com/course/customer-acquisition-cost-and-customer-lifetime-value/
课程评论：没有评论
课程名称：客户获取成本与客户终身价值 课程概述：在当今商业环境中，营销与客户分析变得越来越重要和流行。客户获取成本（CAC）和客户终身价值（CLV/LTV）等关键词几乎出现在所有商业分析师或数据科学家的职位描述中。虽然大多数课程侧重于技术要求，如机器学习或编程技能，但很少有课程专注于同样重要甚至更为关键的能力：商业敏锐度。我是阿兰·张博士，曾担任营销教授，目前是一名营销分析的数据科学家。通过本课程，我希望为您提供关于两个重要客户分析概念的基础知识：CAC和CLV。通过本课程，您将获得以下内容，为您当前或未来的工作做好准备：高质量的讲师、全面的讲座、逐步指导、实践机会以及最终的毕业项目。 此课程将帮助学员提升对客户获取成本和客户终身价值的理解，从而在市场分析和业务决策中发挥更大作用。
Marketing & customer analytics have become increasingly important and popular in business. Keywords such as customer acquisition cost (CAC) and customer lifetime value (CLV/LTV) appear in nearly every job description of a role titled business analyst or data scientist. While most courses focus on the technical requirements such as machine learning or coding skills, few has devoted effort to teach an equally if not more important ability: business acumen.I am Dr. Alan Zhang. I was formerly a marketing professor and am currently a data scientist of marketing analytics. Through this course, I want to prepare you with the basic knowledge on two important customer analytics concepts: CAC and CLV. From this course, you will get all of these to help you become ready for your current or future jobs:high-quality instructorextensive level of lecturesstep-by-step guidancepractice opportunitiesfinal capstone project
