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所在平台: Udemy |
课程主页: https://www.udemy.com/course/csr-focused-sustainability/
课程评论：没有评论
**课程名称：** CSR驱动的可持续发展 **课程概述：** 本课程探讨企业可持续发展，该概念源于“可持续发展”理念，即“既满足当代人的需求，又不损害后代人满足其自身需求能力的发展”。企业可持续发展是一种商业哲学，它整合了创造长期股东、消费者和员工价值的战略和实践，同时满足当前利益相关者的需求，并保护和增强未来所需的人力和自然资源。 在当前竞争激烈的商业环境中，企业社会责任（CSR）项目需要超越“做好事”的层面。成功的CSR倡议能够讲述公司故事，增强利益相关者的承诺，将公司定位为社会议题的领导者，并指导社区投资资金的最佳使用。基于强大CSR基础的可持续发展战略，能为企业带来更强的利益相关者承诺，积极影响公司品牌，使其成为难以复制的无形资产和独特卖点（USP）。 **主要学习内容：** * 将公司的企业社会责任（CSR）项目与其可持续发展战略进行整合与协同。 * 深入理解联合国可持续发展目标（SDGs）。 * 探讨企业社会责任（CSR）项目，并通过具体的CSR项目实践案例进行讨论。
Corporate sustainability is derived from the concept of sustainable development which is defined by the Brundtland Commission as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs". Corporate Sustainability is a business philosophy that encompasses strategies and practices to create long-term shareholder, consumer, and employee value, meeting the needs of stakeholder s today while protecting and enhancing the human and natural resources needed in the future.In today's competitive business environment, Corporate Social Responsibility (CSR) programs need to go beyond "doing good." The most successful Corporate Social Responsibility (CSR) initiatives tell a company's story, enhance stakeholder commitment, position a company as a leader on social issues, and guide how community investment monies will best be spent. Sustainability strategy based on a strong Corporate Social Responsibility (CSR) foundation gives the company the advantage of a stronger stakeholder commitment, impacts the company's brand positively, making it an intangible asset, an USP that will be hard to replicate at the marketplace.In this course you will learn to integrate / align Corporate Social Responsibility (CSR) program of the company with the company's Sustainability Strategy. The course gives a good understanding of the Sustainable Development Goals and discusses Corporate Social Responsibility (CSR) projects. This course discusses this with practical example of Corporate Social Responsibility (CSR) projects.
