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所在平台: Udemy |
课程主页: https://www.udemy.com/course/csr-development-communications-make-a-difference-today/
课程评论：没有评论
课程名称：企业社会责任发展与沟通：今天就行动起来！ 课程概述：你是否曾想过，为什么一些公司会承诺花费数亿美元用于慈善事业，或者在当前的社会问题上公开表态？这样的举措背后，答案是：企业社会责任（Corporate Social Responsibility, 简称CSR）。今天，CSR已成为所有公司（无论大小）必不可少的一部分，而有效的CSR沟通策略同样重要。 在本课程中，我们将介绍企业社会责任的基本概念，学习如何沟通我们的活动，以及理解如何利用CSR为公司和社会带来双重收益。 课程内容包括： - CSR的基本概念及其重要性 - 如何创建自己的CSR项目 - 如何向消费者和利益相关者沟通CSR活动 - 重要概念的学习，如：三重底线（Triple Bottom Line）、四种主要CSR活动、创建有效CSR项目的七个步骤 - 在沟通项目时，将讨论不同的外联策略、潜在的沟通渠道以及如何优化沟通方式 此外，课程中还将包含一些案例研究和其他有趣的活动。期待与您一起踏上CSR的旅程！
Ever wonder why a company would commit to spending hundreds of millions of dollars on a charitable cause or take a public stand on a current social issue?Why would any company do such a thing?The answer is: Corporate Social Responsibility. Or CSR for short.Today, CSR has become essential for all companies, no matter if they are large or small. And having an effective CSR communication strategy is just as important.*****************************************************In this course, we will get an introduction into what Corporate Social Responsibility (CSR) is, learn how to communicate our activities, and understand how we can use it to benefit both our companies and society.You will learn:The basics of what CSR is and why it is importantHow to create your own CSR programHow to communicate your CSR activities to your consumers & stakeholdersSpecifically, you will learn important concepts like: The Triple Bottom LineThe 4 main types of CSR activitiesThe 7-steps to creating an effective CSR programWhen it comes to communicating your program, we will discuss:Different outreach strategies Potential communication channels How to fine tune your communicationsAnd along with all this will also be a few case studies and other interesting activities.I look forward to joining you on our CSR journey!
