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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crm-customer-relationship-management/
课程评论：没有评论
**课程名称：** CRM：客户关系管理 **课程概述：** 本课程旨在帮助您掌握客户关系管理（CRM）的秘诀，解决客户吸引易、客户留存难的问题。通过深入讲解CRM策略和“3D商业模式”的成功原则，您将学会如何打造卓越的品牌-消费者关系，从而实现业务的持续增长。 本课程将揭示企业在“最大化客户关系”(MCR)过程中常犯的12个错误，并提供构建出色的“MCR”计划所需的7个关键要素。所有内容都围绕“显著而可证实的差异”这一核心理念，帮助您分析与竞争对手的差距，找出他们的不足之处，从而在营销中占据主动。 课程还将指导您如何与客户建立紧密联系，通过有效互动和教育，让他们主动回购并成为忠诚客户。您将学习到如何洞察客户心理，制定坚实的MCR计划，并获得积极的客户评价。 **课程目标：** * 理解并运用CRM策略，提升客户留存率和复购率。 * 学习“3D商业模式”的成功要素，超越竞争对手。 * 识别MCR过程中的常见错误，并掌握规避方法。 * 构建包含关键要素的MCR计划。 * 学会与客户建立深度互动，提升客户满意度和忠诚度。 * 获得客户评价，并将其转化为业务增长的动力。 **适合人群：** 寻求提升客户关系、提高销售额和利润，并希望在行业内脱颖而出的企业领导者。
Whilst it may be relatively straightforward to attract customers, it can be difficult to retain them. The key to customer retention and purchase recurrence is strong brand-consumer relationships. You must know exactly how to manage customer relationships if you want your business to grow from strength to strength.By teaching how CRM strategies work, and by guiding you through the principles of successful ‘3-D businesses' currently operating at a much higher level than their competitors, this course will give you the exact recipe for cooking up the perfect CRM plan.Whether it's the 12 most common ‘MCR' (Maximising Customer Relationships) mistakes each business makes, or the 7 key ingredients every stellar ‘MCR' plan contains, every section of content is rooted in the concept of ‘Dramatic and Demonstrable Difference'. You need to identify where you stand with respect to your competitors and analyse what they can do, and what they aren't doing right now. This is how you act proactively in the marketing world, making sure you get the best out of your customer and giving your best to them too.So how do you implement Customer Relationship Management? In this course, you will also learn how to get up close and personal with the customer, engaging them and educating them so they naturally come back to you for value. Once you have them hooked, they are far more likely to purchase your products.As well as understanding the customer psyche, developing a robust ‘MCR' plan and obtaining positive testimonials, this course is a sure-fire choice for any business leader looking to catapult themselves way beyond the efforts of their competitors. The happier your customer is, the more likely they are to buy from you again. The higher your sales power, the greater your profits and the more room you have to grow. So, enrol today and craft the perfect Customer Relationship Management strategy that will have your competitors' customers flocking to you instead.
