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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crm-at-sales-service-marketing-and-business-management/
课程评论：没有评论
课程名称：客户关系管理平台管理专业文凭 概述： 客户关系管理平台管理专业文凭课程由位于葡萄牙里斯本的MTF管理、技术与金融学院提供。MTF是一所全球性的教育与研究机构，专注于商务与专业混合教育，包括商业与行政、科学与技术、银行与金融等领域。MTF的研究与开发中心专注于人工智能、机器学习、大数据、区块链和数字化转型等领域。MTF与IBM、英特尔、微软等知名公司合作，并在208个国家设有分支机构，已有超过38万名学生选择该课程。 课程欢迎您加入： 本课程将涵盖客户关系管理的商业原则、多渠道销售、服务、市场营销和业务管理等内容，使用oCRM工具（如Microsoft Dynamics 365、Oracle Siebel CRM、Salesforce）和aCRM工具（如SAS MA、Microsoft Azure、AWS）。课程旨在帮助学员理解CRM系统的商业案例和应用环境，分析不同业务话题、实践示例及实施相关问题。 课程内容： - 介绍CRM方法论及软件领域 - CRM在销售渠道管理（分支网络、联系中心、销售点）中的应用 - CRM在构建伙伴和代理渠道中的作用 - CRM作为构建远程和数字渠道的基础 - 销售与服务管理方法论 - 介绍分析型CRM（aCRM）及其实施 - CRM在市场营销和数字获取中的应用策略 课程详细信息： - 全面了解客户关系管理及oCRM系统的使用案例和实施 - 结合实际案例探讨销售、服务、市场及业务管理 - 通过领先的全球银行案例来展示CRM作为数字渠道构建的平台 - 针对想要了解商业环境的商务专家和技术专家设计的课程 课程作者： Igor Dmitriev，数字商务及零售银行专家，拥有波士顿大学MBA学位和其他多个相关硕士学位，具有超过15年的银行和12年的金融科技和数字领域的专家经验，并曾担任多个高管职务。 相关主题： 商业与创业基础、数字营销、项目管理、金融基础、市场营销策略、在线与数字商务、领导力、销售技能等。课程也将覆盖Microsoft Dynamics 365、Oracle Siebel CRM及Salesforce等不同的CRM软件及其使用案例。
Professional Diploma in CRM Platforms Management (Sales, Service, Marketing and Business Management with CRM Platforms)Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Welcome to course: Business Principles of Customer Relationship Management, Multichannel Sales, Service, Marketing and Business Management with oCRM (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce) and aCRM tools (SAS MA, Microsoft Azure, AWS).Short Description: Course will be interesting to anybody who want to know business cases and business environment of usage of a+о CRM systems. We will consider different business topics, practical examples and cases and also will talk about business related questions of implementation.Considered Business Areas:Sales ManagementService and claims ManagementCross-sale and up-saleDigital Channels buildingExamples from Consumer Lending, Mortgage and other produc-lines of Retail BusinessConsidered types of systems:Operational CRMAnalytical CRMPartners CRMCourse Content:Introduction to CRM methodology and software areaCRM usage at sales channels management (branchs network, contact center, POS)CRM at building of partners and agent channelsCRM as a fondation for building of remote and digital channelsSales and service management methodologyIntroduction to Analytical CRM (aCRM)Business Cases of ACRM usageaCRM ImplementationCRM at Marketing and digital acquisitionImplementation strategyCourse Full Description: Introduction to the world of 360 degree overview of a business:• Overall information about CRM and oCRM systems usage cases and implementation• Practical cases at sales, service, marketing and business management• Usage of CRM as a platform for digital channels building• Examples from leading worldwide banks• Course for business experts and tech experts, who want to understand business environment.Introduction to CRM implementation:• Key focuses of CRM launching• Key areas of usage• Business principles and details• Examples from retail banking, consumer lending and mortgage businessCourse Author:IGOR DMITRIEVDigital Business and Retail Banking ExpertEducation:• MBA, The Boston University, USA• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia• Six Sigma Black BeltExperience:• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Linked topics:Business and Entrepreneurship FundamentalsDigital MarketingProject ManagementFinance FundamentalsMarketing StrategyOnline and Digital BusinessLeadershipSales SkillsMicrosoft Dynamics 365B2B SalesCRMCustomer Relationship ManagementOracle Siebel CRMSalesforceCRM Software OverviewOverview of different CRM software and use cases
