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所在平台: Udemy |
课程主页: https://www.udemy.com/course/criteo-retail-media/
课程评论：没有评论
《精通 Criteo 零售媒体》课程总结 您可能拥有下一个百万美元的产品，并成功入驻了顶级的在线零售市场，如 Best Buy、Target 或 Costco。您的产品图片精美，定价具有竞争力，库存充足，产品名称和描述也堪称一流。然而，几周过去了，您仍然没有接到一笔订单，在搜索相关产品时，您的产品甚至找不到前三页。没有人发现您的产品，自然也就没有人购买，更别说获得好评了。 在投入了大量资金和精力进行产品开发、运营及列表创建后，发现一切都无济于事，您开始感到沮丧。这时，您想到了广告！您坚信，只要有人看到您的产品，他们就会购买。而 Criteo 正是解决这一问题的关键。 然而，比没有收入更糟糕的是亏损。如果不能正确运用 Criteo，您很容易会迅速耗尽预算。在 Criteo 平台上，每一个环节都需要精心设置才能获得成功，包括广告系列和广告组的结构、关键词、出价、展示位置以及报告优化。 本课程将详细讲解 Criteo 零售媒体的各个组成部分，并分享实用的技巧，帮助您有效控制广告支出，精准定位潜在客户，从而最大限度地提高广告支出回报率 (ROAS)，以最低的成本将销售额提高十倍。
You have the next million dollar product and you've finally been invited to a first-class online marketplace. Your product is now available to millions of people shopping online at Best Buy, Target, or Costco. Your images look good, your pricing is competitive, you have plenty of inventory, and your product name and description are of the highest quality. You're going to be an overnight millionaire, right?Well, it's been weeks and you still haven't received your first sale. When typing search terms relevant to your products, you can't find your products on the first, second, or even the third page. No one is finding your products, and no one is purchasing your products, and you are not getting any 5-star reviews, making the situation even worse.It's been months without a sale now and you're questioning what you're doing with your life. You've invested so much into your product, operations, and creating your listing but nothing's working. You then remember that you can advertise! If people see your product, you know people will buy it! That's where Criteo comes in.Yet, what's worse than making no money? Losing money. If you don't navigate Criteo the correct way, you'll quickly and easily burn through your budget. In Criteo, everything needs to be carefully set-up for your success. Your campaign and ad group structure, keywords, bidding, placements, and reports are all fundamental to your success.In this class, I'll explain all the different components of Criteo Retail Media. I'll also share my tips to ensure you're controlling spend and targeting the customer who is likely to purchase your product so that you get the highest Return on Ad Spend and 10x your sales at a minimal cost.
