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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crisis-media-management/
课程评论：没有评论
课程名称：公共关系：媒体危机沟通 课程概述：您是否想了解危机沟通的主要原则？您是否希望制定自己的媒体危机沟通方法？如果是的话，本课程非常适合您。您将学习如何以有效的方式管理危机沟通，确保信息透明，防止机密信息和错误信息的传播。在当今快速变化的世界中，各行业都面临不确定性。无论您管理何种业务，都需要具备应对各种危机的能力。除了制定有效解决危机的策略外，您还需要有良好的危机沟通计划。 本课程还将教授一些基本的沟通原则，使您能以积极的方式接纳批评，并向听众传达清晰、有用的信息。尽管危机沟通是课程的主要主题，但您还将了解一些一般性的危机概念。引导课将向您展示危机的特征、可能遇到的不同类型以及如何快速、高效地规划解决方案。这些计划还需要特定的技能，因此课程将介绍每位领导者在危机管理中应具备的特质。 该课程内容主要针对商业领导者，但也适合希望改善领导能力的任何人。成为一位优秀的领导者意味着要拥抱不确定性，同时也具备应对各种不确定性的有效计划。无论您是希望创建危机沟通策略，想了解危机沟通的重要性，还是希望提升作为领导者的沟通技能，本课程都能满足您的需求。 学员评价：“艾伦，大多数时候，想要从人们那里获得关于我沟通内容的真实反馈，以及我如何改进自己是很困难的。非常感谢您的专业建议和帮助——我真的很感激。” - 塔尼·格雷-汤普森，英国最成功的残奥运动员。
Do you want to know the main principles of crisis communication? Are you looking to devise your own media crisis communication method?If so, this course is perfect for you. You will learn exactly how to manage crisis communication in an effective manner, keeping everyone informed and preventing the spread of confidential information and false information.Uncertainty is commonplace within all industries, especially in this ever-changing world. No matter what type of business you manage, you need to be immune to all forms of crisis. As well as a divisive strategy that will resolve the crisis in due course, you also need to have a good crisis communication plan.You will learn some basic principles of general communication too, arming you with the ability to receive criticism in a positive way and deliver messages that are clear, informative and useful to all that are listening.Whilst crisis communication is the main topic of the course, you will also learn some general crisis concepts too. The introductory lectures will advise you on what a crisis looks like, the different types you may encounter, and how you can plan to resolve them quickly and efficiently. Such plans also require a bespoke skillset, so this course will run you through the traits that every leader should have when it comes to crisis management.This course's content is tailored for business leaders, but it can be used by anyone looking to improve their leadership skills in general. Being a good leader means embracing uncertainty, whilst also having an effective plan to tackle uncertainty in all its forms. Whether you're looking to create a crisis communication strategy, understand why crisis communication is important, or are hoping to boost your communication skills as a leader, this course has something for everyone.Testimonial"Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help - I really appreciate it." - Dame Tanni Grey-Thompson, The UK's most successful Paralympic athlete.
