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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crisis-communications-training-social-media-crisis/
课程评论：没有评论
课程名称：社交媒体管理：危机沟通 课程概述：社交媒体从根本上改变了我们所处的信息环境。未能适应这一新环境的危机沟通策略，可能不仅无效，甚至可能带来灾难性后果。本课程专为负责企业声誉和品牌的企业主、品牌经理和公关专业人士设计。课程结束时，参与者将具备识别社交媒体危机的知识和技能，能够评估危机对组织的影响，并了解应对危机所需的步骤。此外，课程将涵盖社交媒体对公关和品牌的影响，帮助参与者理解危机的特点，掌握有效危机沟通计划的五个核心要素，并运用SCAER框架（用于管理负面在线提及的决策工具）。授课教师曾为多家跨国公司及来自马来西亚、缅甸、文莱和新加坡的政府官员提供过多次内部培训。
Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company. At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
