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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crisis-communications-training-for-oil-and-gas-executives/
课程评论：没有评论
课程名称：公共关系：石油和天然气行业的危机传播 课程概述：公共关系：想象最糟糕的情况：一场爆炸或泄漏事件影响了您的运营，如今新闻媒体蜂拥而至。但想象一下，您冷静自若，面对最棘手的问题，将想要传达的信息和引述准确地融入最终的新闻报道中。您将不再成为“托尼·海沃德”那样的形象！本课程专为可能在公共关系危机中面对媒体的石油和天然气行业高管设计。您将学习如何显得沉着，准备信息，回答问题，并以简洁的语句表达。课程将教您避免使其他能源公司损失数十亿美元的灾难性音频和偏离主题的引述。 如同BP公司在墨西哥湾灾难中因媒体应对不当损失了数十亿美元，您可以从他们的错误中学习。如果您的炼油厂、油轮或油井发生灾难，全球的目光将会聚焦于此。媒体会前来询问，您必须对合理的问题给出良好的答案。“不予评论”将被解读为疏忽和违反环境法律。而不当的回答将产生全球性头条，尤其是当您声称想要“被生活回归”时。 您无法控制危机周围的所有事件，也无法控制媒体的问题，但您可以控制自己的信息、答案和语音片段。如果您是一名能源高管，您有责任为自己、职业及公司的品牌做好准备，报名参加石油和天然气高管危机传播培训课程。危机可能随时袭来，不要再等待，快来准备应对即将到来的媒体关注。 本课程提供100%退款保证，讲师还提供额外的保证。 学生反馈：“教育性很强，我希望所有工程师都能参加这门课程。”——Obeng Yeboah Paul。“这次通讯危机的学习体验非常精彩且详细，感谢您的结构和规划建议。”——Gary Potgieter。 本课程理想适合寻求以下信息的人：公共关系、危机管理、媒体培训、声誉管理、非语言沟通等领域，也将为希望扩大相关知识的人提供极大的帮助。
Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.Here is what Udemy students say about this course:"Educative, and I wish all engineers take this course" Obeng Yeboah Paul''This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.'' Gary PotgieterThis Public Relations course is ideal for anyone searching for more info on the following: public relations - pr - public relation - press release - communications - public relations course - public relations strategy - public relations: media crisis communications - press release writing - media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management - media training - reputation management - nonverbal communication.
