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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crisis-communications-how-to-survive-a-crisis-in-the-media/
课程评论：没有评论
课程名称：公共关系：媒体危机沟通 课程概述： 在危机时期的公共关系管理中，如何有效地沟通至关重要。想象一下，当危机袭来时，你的组织能够在媒体面前表现出色。你主动与媒体沟通，传达清晰易懂的信息，并在最终报道中获得想要的确切引用。虽然你并未选择或计划这场危机，但你已经做好有效沟通的准备。你的声誉不仅没有受损，反而得到了提升！本课程将教你如何在公共关系危机时准备和传达信息，涉及新闻发布会、媒体声明、信息传递以及发言要点的规划。了解为什么在不知道危机何时何地发生之前做好准备是至关重要的。危机沟通的公共关系需要覆盖信息发展、演练和媒体管理的每一个方面。该课程适合首席执行官、公共关系经理、危机管理者及任何负有组织声誉责任的人士。 学习成果： - 能够管理危机沟通 - 学会在镜头前展现自信 - 准备有效的信息 - 使用简洁的发言要点 - 处理棘手问题 学员评价： 多位学员给予该课程高度评价，称其涵盖了处理危机沟通所需的所有核心要素，尤其是额外材料和案例分析的有效性。同时，学员也建议增加视频的文字记录和下载功能以供日后参考。整体而言，本课程被认为是理解危机管理的绝佳起点，提供了实用的沟通策略和建议。 此外，本课程还帮助学员学习以下主题： - 向客户和媒体传达坏消息 - 大局思维：像首席执行官一样思考 - 如何在媒体中树立有目标的领导者形象以及警觉的领导者形象 现在就报名参加这个公共关系课程吧！课程提供100%退款保证，且讲师还提供增强保证。
Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively.Your reputation doesn't just remain intact; your reputation has improved!You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.What will students achieve or be able to do after taking this Public Relations course?*Be able to Manage Crisis Communications*Know how to appear Confident on the Camera*Prepare Messages*Speak in Sound Bites*Handle tough questionsWhat do Udemy students say about this Public Relations course?"5 Stars! Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar"5 Stars! This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell"5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win!" Janet Vasil"5 Stars! The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more!" Abi-Gail Johnson"5 Stars! Someone once said advice is only as good as the amount you pay for it.this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan MillerThere is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader. Enroll in this public relations course today!
