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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creative-client-acquisition-course/
课程评论：没有评论
**Coursera 创意客户获取课程总结** 该课程由知名导演兼摄影师 Mathias Falcone 主讲，专注于为电影制作人和摄影师等创意行业自由职业者提供一套行之有效的客户获取系统。 **核心内容：** * **行业前景与心态：** 探讨了在后疫情时代成为创意行业自由职业者是否是明智之举，并强调了主动寻找客户的重要性，而非被动等待。 * **客户获取系统详解：** Mathias Falcone 将分享一套已被证明行之有效的客户获取方法，该方法不依赖于付费营销或社交媒体推广，而是源自高端客户获取实践。课程将逐步拆解并深入讲解该系统中的三个核心业务发展行动。 * **长期发展与 momentum 维持：** 课程最后将指导学员如何持续获取新客户，扩大业务范围，并保持生意的稳定增长。 **课程特色：** * **实操性强：** 侧重于 Mathias Falcone 亲身实践并验证过的客户获取策略。 * **适用广泛：** 适用于电影制作人、摄影师、导演、制作人、剪辑师、设计师、动画师以及其他创意领域自由职业者。 * **颠覆传统认知：** 鼓励学员重塑思维，认识到可以掌控自己的创意事业，并摆脱对被动等待机会的依赖。 总之，本课程旨在帮助创意工作者建立一个可持续、高效率的客户获取系统，实现业务的快速增长和长期的职业发展。
Are you looking to build or expand your client base as a filmmaker or photographer? If yes than this course is for your!Mathias Falcone is a film director, travel & event photographer based in London, working with agencies and institutions of international prestige. He started his career in sales and recruitment, acquiring priceless knowledge and a skillset which allowed him to later grow his creative career.This course explores the system that Mathias has been using to win jobs and expand his client base in no time, starting from absolute scratch, and without any paid marketing or social media promotion.The whole system derives from high-end client acquisition practices and has been optimised for camera operators, directors, producers, editors, photographers, designers, animators and any kind of freelancers operating in the creative industry.We are going to break down and explore step-by-step the 3 business development actions at the core of this method, dive into its collateral benefits, debunk myths and refresh our mindset with the great news that we can take full control of our creative careers.The course will focus on:- Industry landscape: Covid and post-pandemicIs this the right time to become a freelancer in the creative industry?- Mindset & tools: what you need to get startedHow do you actively start looking for clients rather than simply waiting for new work to show up- Client acquisition system: full breakdownMathias will go through the 3 main strategies he uses to consistently get new clients.- Securing your long-term growth: keeping the momentum highMathias will conclude the course letting you know how to continue gaining clients and expanding your reach.
