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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creatingprofits/
课程评论：没有评论
**课程名称：** 创造利润：营销过程 **课程概述：** 本课程旨在教授您如何为您的企业、组织或公司创造利润。正如全球所有企业的主要目标之一是盈利一样，本课程将通过一个引人注目的营销模型——“营销过程模型”来指导您实现这一目标。 该模型包含五个阶段： 1. **了解客户需求、期望和需求：** 这是营销的第一步，深入了解客户是企业能够满足其客户需求的前提。 2. **制定以客户价值为导向的营销策略：** 课程将涵盖如何创建为客户提供价值的营销策略。 3. **整合营销计划：** 了解并应用整合营销计划是精准触达客户并为其创造价值的关键。 4. **与客户互动并建立盈利关系：** 学习如何通过有效的互动与客户建立持久且有利可图的关系。 通过掌握这些阶段和步骤，您将能够积极吸引客户，建立稳固的客户关系，最终为您的组织带来丰厚的利润。 **教学目标：** * 理解营销在企业盈利中的核心作用。 * 掌握“营销过程模型”的五个关键阶段。 * 学会识别和分析客户需求、期望和需求。 * 能够制定并实施以客户价值为驱动的营销策略。 * 理解整合营销计划的重要性及其应用。 * 学习如何有效吸引客户并建立盈利性客户关系。 **适合人群：** 希望提升企业盈利能力的企业主、经理、市场营销专业人士以及对市场营销感兴趣的所有人士。 **课程特色：** * 提供一套实用的“营销过程模型”，系统地指导盈利。 * 强调以客户为中心，通过价值创造实现利润。 * 内容涵盖营销策略、客户关系以及整合营销计划。
This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!This course is unique in the sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers. Understanding this model is also critical in so many ways.Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies. Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization. Enjoy!
