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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creating-strategic-and-operational-marketing-plans/
课程评论：没有评论
课程名称：制定战略和运营营销计划 课程概述：完成本课程后，您将能够： 1. 理解各种商业导向及营销导向的出现。 2. 从可信的学术和专业参考资料中定义关键的营销概念。 3. 解释营销的范围及其对任何组织的重要性。 4. 概述在实施营销时需要考虑的重要伦理问题。 5. 根据APIC框架解释营销规划过程。 6. 使用提供的模板和逐步指南，开展综合研讨会，生成公司的战略和运营营销计划。 7. 通过深入评估宏观、微观和任务环境进行市场分析。 8. 通过不同领域的案例研究，反思最佳国际营销实践。 9. 使用PESTEL、五力分析和Mickens的7S等分析工具进行市场审计。 10. 应用SWOT和TOWS工具设计和生成战略营销目标。 11. 通过使用SAF工具的关键评分评估，推荐最佳营销战略选项。 12. 使用安索夫矩阵识别营销战略的总体方向。 13. 理解市场细分、目标定位和品牌定位（STP）概念。 14. 定义和管理营销组合的7Ps。 15. 展示企业形象组合的要素。 16. 理解客户旅程，并评估各个接触点。 17. 基于SMART目标制定运营营销计划。 通过本课程，学员将全面掌握制定有效营销计划所需的多种工具和技巧，提升营销决策能力。
At the end of this course, you will be able to:1. Understand various business orientations and the emerging of the Marketing Orientation2. Define key Marketing concepts from credible academic and professional references3. Explain the Marketing scope and its importance for any organization4. Outline vital Ethical considerations when practicing marketing5. Explain the Marketing Planning Process based on the APIC framework6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments8. Reflect on best international marketing practices through many cases studies at different sectors9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy13. Understand the concepts of Segmentation, Targeting, and Positions (STP)14. Defining and managing the 7Ps of the Marketing Mix15. Demonstrate the elements of the Corporate Identity Mix16. Understand the Customer Journey while assessing various touchpoints17. Developing Operational Marketing Plans based on SMART objectives
