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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creating-killer-b2b-case-studies/
课程评论：没有评论
课程名称：编写您的首个B2B市场案例研究 课程概述：客户案例研究是B2B企业最重要的工具之一，无论您是B2B初创公司、企业业务，还是拥有B2B客户的自由职业者。客户案例研究是转化潜在客户或达成销售的最有效工具之一。然而，编写B2B客户案例研究被视为复杂且耗时的任务。完成此任务需要处理多个要素，如客户关系、创造力、采访技巧和展示方式，这些要素各具多样性。学习并掌握这些要素是耗时的。撰写案例研究不同于撰写大学商业报告，也不同于撰写博客文章、白皮书或研究报告。案例研究需要具备生动的表现力，要有背后的故事，并展示出您的产品或服务如何解决实际问题，做到“展示而非告知”。简而言之，构建一个有效的案例研究在艺术性和科学性上同样重要。本课程将教您关于这一技能的艺术与科学。
Customer case studies are among the most important tools for a B2B business, whether you are a B2B startup or an enterprise business or a freelancer with B2B clients. The customer case studies are the most effective tools for conversion of leads or for closing a sale in all these situations. B2B customer case study writing is perceived to be complicated and at times time consuming. There are more than one element to work on - customer relation, creativity, interviewing, presentation and all these elements look to be of a diverse nature. Learning about each of these elements and mastering them is time consuming. Creating case studies isn't like writing a college business report. It isn't like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show-not tell-potential customers why your product or service solves a real problem. In short, building a case study that converts is as much an art as it is a science. This course will teach you both - arts and science about this skill.
