|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/creating-effective-vision-and-mission-statements/
课程评论：没有评论
**课程名称：** 制定有效的愿景和使命宣言 **课程概述：** 许多管理者认为更新组织的愿景或使命宣言是浪费时间，只是一种“应付差事”的行为，完成后便不再回顾。他们更看重可衡量、可操作的执行性活动，觉得花时间修改愿景和使命宣言是在“原地打转”。 然而，这种观点忽视了清晰愿景的重要性。缺乏清晰愿景的组织，其活动往往杂乱无章，目标模糊不清，且实际行动可能与长期目标脱节。这会体现在组织内部讨论重复、会议效率低下，以及缺乏决策力和长期目标进展缓慢等方面。 一个有效的愿景宣言能帮助组织以“激光般”的专注力，引导各项活动实现其长期目标。清晰而引人入胜的愿景和使命宣言在战略规划中至关重要，它们提供了战略规划的基础和方向。战略规划中抓住和追求的场景、想法和机会，都建立在企业的愿景和使命宣言之上。 **在本课程中，您将学习：** * 愿景和使命宣言如何在不确定环境中指导组织。 * 制定愿景的关键领导行为。 * 产品导向型愿景与客户导向型愿景的区别。 * 使命宣言的定义，以及愿景和使命宣言的区别。 * 有效的愿景和使命宣言示例。 * 为您的组织制定有效愿景和使命宣言的方法。
For many executives, the idea of spending time on updating the organization's vision or mission statement sounds like a waste of time. It can be perceived as a "check the box" type of activity, and once it is complete, it is often not be reviewed. Executives, leaders and business employees often place a much higher value on activities associated with execution, because it is measurable and discrete. For these executives, the time spent on modifying vision and mission statements can feel like they are spinning their wheels.The problem with this perspective is that without a clear vision statement, the activities of the organization are often unorganized. The objectives to which the organization is moving toward and measuring itself may not be clear, and the activities that it engages in may not be aligned with long term objectives. This is often seen in organizations where multiple discussions happen on the same issue, where meetings seem to be unproductive, and when there is a lack of decision making and progress toward long term objectives.An effective vision statement helps guide organizations with laser-like focus toward the activities that achieve their long term objectives. Clear and compelling vision and mission statements are important in the context of strategic planning. They help to provide the foundation and guide for strategic planning efforts. The scenarios, ideas, and opportunities that are capitalized on and pursued in strategic planning are based on the firms vision and mission statements. In this course, you will learn:How vision and mission statements guide your organization amidst uncertainty,The key leadership behaviors associated with crafting a vision,The differences between product and customer oriented vision statements,What a mission statement is, and how vision and mission statements differ from each other,Examples of effective vision and mission statements,How to develop an effective vision and mission statement for your organization.
