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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creating-a-valuable-brand-company-personal/
课程评论：没有评论
**课程总结：打造有价值的品牌 - 公司与个人** 在当今社交媒体时代，每个人都在积极塑造和发展自己的身份认同。我们常常通过认同特定的品牌、组织或事业来构建自我。本课程的核心观点在于，当您能够让公司品牌或个人品牌与目标受众试图构建的身份产生共鸣时，您将极大提高成交几率，甚至赢得终身忠实粉丝。 课程从**科学沟通基础**入手，深入探讨我们如何交流以及消费者做出购买决策的心理动因。 随后，课程将引导您思考希望为自己的品牌**建立何种文化**，以及该文化应遵循的**行为准则**。 此外，课程还将涵盖**品牌战略、品牌资产（价值）、品牌定位、品牌识别**等关键要素。 本课程的**唯一目标**是帮助您成功打造一个具有清晰目标和价值的品牌。学成之后，您将深刻理解人们在选择品牌进行关联时的需求，并掌握如何将这些需求转化为您的品牌优势，从而有效地触达目标受众。
This course is built on the claim that everyone in this age of social media is constantly trying to develop their own sense of identity. As we do this, we are always looking for brands, organizations, or a cause to attach ourselves to in order to help us form this sense of IdentityWhat we have found is that if you can get your company's brand to speak to an individuals in a way that relates to the identity that they are trying to craft, you will close the deal every. single. time. Or in the case of an individual brand or personal brand, you will have a fan for life.This course begins by establishing a solid foundation of scientific communication fundamentals including how we communicate to why it is that we make the decisions we do as consumers of products and services.We then moved into what kind of culture you were wanting to establish for your brand, and the rules that that culture lives by.Brand strategy, equity or value, positioning brand identity… all of these things and Moore are covered in this class with one simple goal: successfully build a valuable brand with a clear purpose of why by the end of this course you're going to understand what it is that people are looking for when they are deciding what brands to associate with, and how you can bring that to your audience.
