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所在平台: Udemy |
课程主页: https://www.udemy.com/course/creating-a-content-calendar/
课程评论：没有评论
**课程名称：** 制定内容日历 **课程概述：** 本课程面向需要创建内容日历但不知从何入手的小企业主和营销人员。Ryan Ross，一位自2015年起涉足内容创作行业的专家，将作为您的向导。他曾为大型企业和小型企业规划内容日历，并将在本课程中分享他的经验。 **您将学到：** * **三种不同的内容类型：** 了解不同内容形式的特点和用途。 * **了解您的受众：** 学习如何识别并满足您目标受众的内容消费偏好。 * **制定年度内容日历：** 掌握创建全面年度内容计划的实用方法。 * **受众研究与竞品分析工具：** 学习使用有效的工具进行市场调研和竞争对手分析。 * **内容创作的组织与模板化：** 掌握如何组织和模板化内容创作流程，使其更易于管理。 **目标人群：** 本课程适合那些已经开始内容创作但希望进一步优化其内容策略和日历规划的学习者。即使您已经拥有一定的基础，本课程也将帮助您充分利用现有资源，更具策略性地进行内容创作。
Are you a small business owner or a marketer who needs to build a content calendar, but you're not too sure where to start? But, how do you make content that is proven to engage your audience? Where do you start, and what tools are best to use to create content?Your guide on this journey is Ryan Ross. Ryan has worked in the world of content creation since 2015. He has planned content calendars for enterprise clients and small business, and he's here to help you get the job done. Join this course to understand how to think like a strategic content creator, hear about the best ways to conduct market research, learn about the tools to conduct that research, and get the templates to create your calendar.After this course if over, you'll know: The 3 different types of contentWhat your audience wants to consumeHow to create a yearly content calendarThe tools to use for audience research, and competitive analysisHow to organize and templatize your content creation to make it easy to manageYou're early in your content creation journey - but not at the beginning. You probably already have more than you need. Join this course to learn how to use it.
