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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-your-own-book-video/
课程评论：没有评论
《创作你的图书视频》课程概述： 这门课程由一位拥有十余本虚构和非虚构类图书作品的作者教授，旨在展示如何利用书籍视频在出版流程的各个阶段进行推广。课程涵盖的推广场景包括： * 出版前与出版社的营销会议 * 制作新闻资料包和媒体宣传材料 * 向书店和图书馆进行营销 * 安排演讲活动 * 触达读者和读书俱乐部 * 推广出版多年的图书 课程强调，如今的技术使得拥有iPad、其他平板电脑或智能手机的任何人都能轻松拍摄高质量视频，添加照片或视频素材，进行简单编辑，并发布到在线平台。 课程内容将**一步一步地**讲解作者自己制作图书推广视频的完整流程，并介绍所使用的**设备和免费软件**。对于使用不同设备和软件的学习者，课程也将提供**替代方案**，强调基本概念的普适性。 课程甚至会**逐字逐句地**带领大家完成一个**60-90秒的示例视频脚本**的创作。 最后，课程还将探讨视频**制作完成后的用途**，以及视频如何**支持图书发布**。 需要注意的是，本课程的制作方法同样适用于任何希望制作**“人头对话”风格（talking head-style）**的视频，并穿插照片和视频片段的学员，无论主题为何。虽然课程中的范例都与图书视频相关，但其核心方法同样适用于**任何希望为其艺术作品制作营销视频的创意创业者**。
As the author of over a dozen books, both fiction and nonfiction, I've found that book videos can be useful at every stage of the publishing process, including:Pre-publication marketing meetings with the publisherPress kits and media pitchesMarketing to bookstores and librariesLining up speaking engagementsReaching readers and book clubsPromoting backlist titles years after publicationFortunately, the technology is so easy that anyone with an iPad or other tablet or smartphone can shoot a high-quality video, add photos or video footage, make simple edits, and publish to online platforms.This class walks through every step of the process that I use to make videos to promote my books. I'll show you all the equipment and free software I use, and walk you through every step of the process I use.For those of you who have different equipment and software, I'll suggest alternatives. The basic concepts are the same no matter what you use to make your video.We'll even walk through the creation of a 60-90 second video sample script, line by line.Finally, we'll talk about what you can do with the video once you've made it, and all the different ways a video can be used to support your book launch.This class will also work for anyone who wants to make a talking head-style video interspersed with photos and video clips on any subject at all. My examples are all going to be specific to book videos, but this approach will work for any creative entrepreneur who wants to create marketing videos for their artistic work.
