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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-your-marketing-strategy-in-7-steps/
课程评论：没有评论
课程名称：七步创建您的营销策略（含模板） 课程概述：人们常说创业无法教学，我非常认同，因为勇气、冒险、直觉和自信等心态是成功创始人所拥有的。但每位企业家都能学习到一些工具。在本课程中，您将学习到营销策略的七个最重要元素：市场调研与基准对比、买家画像、营销渠道、独特卖点（USP）、品牌、盈利模式和目标。您将能够逐步创建自己的营销策略。最后，我会给您一个模板，将所有内容汇集在一起。虽然我不会为您构建营销策略，但我会提供所有必要的工具。如果您仔细遵循这些工具，您将会成功。课程中包含许多实例，并且主要关注实践。该课程适合初创公司创始人、早期阶段的企业主以及希望学习策略的市场营销人员。
People say entrepreneurship can't be taught.I totally agree that you barely can learn courage, risk-taking, intuition, confidence - mindset which most successful founders have.But, every entrepreneur learns tools.For that reason, you'll learn 7 most important elements of marketing strategy: market research and benchmarking, buyer persona, marketing channels, USP, brand, monetization, and goals. In this course, you'll be able to create your marketing strategy step by step. And in the end, I'll give you a template to gather it all together.I can't build your marketing strategy for you but I'll equip you with all essential tools. And, if you follow them carefully, you'll succeed.I give many examples and mostly focus on practice. The course will be good for startup founders, business owners at early stages, and marketers who want to learn strategy.
