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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-successful-craft-business-craft-shows-and-online/
课程评论:没有评论
课程名称:创建成功的手工艺商业:工艺展和在线销售 课程概述:本课程将教您如何将您的手工艺和艺术作品从爱好转变为商业。通过大量的工作表和可打印资源,我们将帮助您识别理想客户、寻找新产品、在线和面对面销售以及创办企业的要求。到课程结束时,您将掌握推动艺术事业向前发展的商业技能和知识。我们是艾米和坦纳·斯克罗基,拥有超过十三年制作和销售原创艺术品的经验,成功参与了近六百场展会,在北美、欧洲和亚洲进行在线销售。 本课程的重点是实用的创意和练习,而不是复杂的会计原理或商业术语。课程分为六个部分: 1. **简介和起步**:确定您开设手工艺商业的“为什么”,帮助您清晰目标,并规划和构建您的业务。 2. **为成功设立您的商业**:帮助您命名您的商业、决定销售的商品,并识别理想客户。 3. **财务**:学习定价艺术作品和确保收入的技巧,以及如何跟踪库存。 4. **商业要求**:了解创办手工艺商业所需的税务和法律信息,包括商业保险和许可证。 5. **参加工艺展销售**:指导您选择适合的工艺展,确保您为室内和室外展会做好准备。 6. **在线销售**:深入了解如何在Etsy上展示产品、创建自己的网站、利用社交媒体和摄影技巧来吸引潜在买家。 适合对象:该课程适合所有希望在线和面对面销售自己手工制作品的人,无论您是已开始还是准备参加第一次展会。通过本课程,您将能了解如何定义理想客户,并将作品展示给潜在买家。
*** Lots of worksheets and printable resources ***This course will teach you how to take your crafting and artwork from a hobby to a business. We will help you identify your ideal customers, how to find new products to make, how to sell online and in person, and the requirements for starting a business. By the end of this course, you will have developed the business skills and knowledge that will propel your artistic career to the next level.Our names are Amy and Tanner Skrocki. We are award-winning professional artists with more than thirteen years of experience making and selling our own original artwork. During our career we've created thousands of pieces, which we presented, and sold to in person audiences at nearly six-hundred shows and online throughout North America, Europe, and Asia.We've created countless items for wholesale customers, government galleries and dignitaries. We've sold our work at craft shows, farmers markets, Comic Book Expos, Music Festivals, Trade Shows, Private Events, and even Hollywood. In this course, we'll give you the full benefit of our years of experience and expertise to set you on the path to success in your crafting business. While we enjoy making complicated pieces of art to fulfill our artistic expression our success as a business was accomplished through the sale of very simple, basic items so we are confident our advice is applicable to any type of art or craft.This is not a technical course full of complex accounting principals or business jargon. It focuses on the actionable ideas and exercises you can to help your craft business, and career, achieve the success you've been dreaming of.The course starts by looking at why you should start your craft business and at why finding "your why" is so important. The course then covers: identifying your ideal customer, deciding what to sell, how to research and find items to make and sell, selling online and in person, business requirements, how to choose shows and what you need, and pricing your work and taking payments.Section One: Introduction and getting started: In this section, we'll show you what you need to do before you start selling. We'll ask the big questions you need to answer:What is your why? If you don't know why you want to start your business, it will be hard to get going and to be focused on the outcome you want.How do you know when you are ready to start selling? We'll help you determine when to start selling your work.Only by having a clear why can you achieve your objectives.We'll then show you how to plan and structure your work to take your business from where it is to where you want it to be.Section Two: Setting up your business for success: In this second section, we'll guide you through naming your business, deciding what to sell, and identifying who your ideal customer is.Who is your customer? Only by understanding your customer and consciously creating for them can you achieve your objectives.In this section you'll learn how to identify who your ideal customer is and work through the worksheet to help define everything about them.Section Three: Finances: In this section you'll learn the vital art of pricing your work and getting paid. We'll show you how to hone your pricing using our pricing formula so you can be sure you are making money on each sale. We also provide you with useful information about inventory tracking.Are you sure you are making money when you sell something? Our pricing formula will help take the mystery out of pricing.Have you figured out what you would charge for wholesale? We show you how to calculate both retail and wholesale pricing so you are never caught off guard when opportunity knocks!Section Four: Business Requirements: In this fourth section you'll learn how to look into information about your taxes and the legalities of starting a business. We also cover business insurance, business licences, and more.Are you unsure what the business requirements are for starting your own craft business? We cover what you need to start and how to find out more if you need to.Section Five: Selling at Craft Shows: In this section we walk you through what you need to get started with Craft shows and how to pick them. We also cover what you need for both indoor and outdoor shows so you can be ready no matter the opportunity!Are you struggling to pick the right shows for you and your products? We guide you through selecting the right show for you.Do you have everything you need for your first show? We provided details on what you need to get started and provide you with a custom checklist that you can use no matter how many shows you've done to make sure you haven't left anything behind.Are you ready to sell at indoor and outdoor shows? We go over the differences of what you need to have and bring for each type of setting.Section Six: Selling Online: Finally, in this section we provide you with a deep dive into getting your items and listings found on Etsy. We also cover creating your own website, social media and photography.If you want to start your craft business, define your ideal customer and get your work in front of potential buyers, both in person and online, this is the course for you.Who this course is for:· This course is for everyone who wants to start selling their handmade work in person and online. Whether you have already started or are just getting ready to pick out your first show this course is for you.