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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-strong-brand-identity-and-messaging/
课程评论：没有评论
课程名称：创建强大的品牌身份和信息 课程概述：本品牌身份课程逐步指导您如何为一个统一、共鸣且持久的品牌奠定基础，从而推动目标客户的行动，实现更好的商业结果。市场营销专业系列结合了诸多经过验证的市场营销实践、框架和方法论，这些是Launch Marketing的专家们使用过的，帮助数百家成功公司的方式来推出大创意、推出颠覆市场的产品并维持知名品牌。 为什么选择这门课程：这不仅仅是另一个在线市场营销课程，它是由高级市场营销专业人士主导的指导性体验。您将获得需要的战略和计划，以快速执行能够实现业务目标的内容营销，从而带来更高水平的潜在客户生成。 课程内容包括：六个随需点播的课程（每个课程30到45分钟），配有相应的练习和模板，内容涵盖： - 定位和品牌信息的基础 - 理解和应用品牌信息框架（三个部分） - 创建视觉和体验品牌 - 维护品牌信息的一致性（以及允许适应的空间） 课程还提供四个全面的练习和模板，以支持您在创建品牌战略和可执行计划的每一步，最终推动更好的商业结果。 讲师介绍：Christa Tuttle是Launch Marketing和市场营销专业系列的创始人兼首席执行官，她帮助初创公司增长市场营销并协调销售与市场团队。Launch Marketing因客户成果获得了众多奖项，而Christa则是支持企业家的积极领导者。
About the CourseThis brand identity course shows you, step-by-step, how to lay the foundation for a brand that's cohesive, resonant and enduring, driving action from targets and better business outcomes.Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.Why This CourseThis isn't just another online marketing course, it's guided experiences led by senior-level marketing professionals. You'll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.What's IncludedSix on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:Positioning and brand messaging essentialsUnderstanding and applying a brand messaging framework (three parts)Creating visual and experiential brandingMaintaining brand messaging continuity (and allowing for adaptation)Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomesPresented by Christa TuttleFounder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
