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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-remarkable-business-facebook-page-from-scratch/
课程评论：没有评论
本 Coursera 课程“从零开始创建卓越的 Facebook 商业主页”旨在帮助您自信地利用 Facebook 平台为您的企业进行推广。课程由拥有十年市场营销经验的 Kelly Hodgkins 教授，她将一步步指导您完成创建和管理 Facebook 商业主页的全过程。 课程内容涵盖： * **Facebook 商业主页的价值与优势**：理解为何 Facebook 商业主页优于个人档案，以及它如何成为您企业的“迷你网站”。 * **主页设置与优化**：从零开始设置您的 Facebook 主页，包括如何撰写吸引人的“关于我们”信息、选择合适的头像和封面照片，以及为您的第一篇帖子选择内容。 * **内容策略与发布**：识别您的目标受众，了解不同类型的内容（照片、视频、直播、活动）如何影响您的社交媒体策略，并学习如何高效发布。 * **实践操作**：课程将提供详细的步骤指导（点击式教学），帮助您完成主页的创建和第一篇帖子的发布，确保您能够熟练运用。 **先决条件**：您需要拥有一个 Facebook 个人账号并 regular 地使用 Facebook。 **课程目标**：让您能够创建出精心设计的、符合您企业需求的 Facebook 商业主页，并自信地进行管理和运营。
So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to do it for your business, you lose confidence and you aren't sure quite what to do? Facebook is a fantastic platform for your small business to promote on. The functionality allows you to build a mini website. In this course I will explain the value of a Facebook page and how to make the most of this platform. I will show you how to set-up a page from scratch and guide you on what wording to use, choosing photos and how to post to Facebook so you can confidently use it. My name is Kelly Hodgkins and I'm here to guide you, step-by-step, through this process! I have loved marketing for as long as I can remember and I have been working in the industry for over ten years. I am the co-owner in my own marketing consultancy in South Africa. As social media have come to the fore, I have engaged with them, created strategies for them and implemented these strategies for a broad range of clients. I have taught several students the Facebook basics in person and Udemy allows me to teach you, wherever you are in the world! I want your business to have a remarkable, tailored Facebook page and for you to feel confident using it. In this course, we explore the different kinds of Facebook business pages you can choose from and why a Facebook business page is preferable to a personal profilewe will identify who you are talking to and how that affects your contentwe will create the key elements to create a remarkable Facebook business page including:the text for the About Us sectionthe images for the profile and cover photosyour first post we will look at the different kinds of Facebook posts includingphotosvideosliveeventswe will create your Facebook business page, step-by-stepwe will post your first post, step-by-step To get the most out of this course, you need to have a Facebook personal profile and use Facebook regularly. My objective is for you to create a well-thought out business Facebook page and manage your page confidently. I will explain each decision we make, why we are doing what we are doing and I will show you step-by-step, click-by-click, how to do it.
