|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-profitable-pricing-strategy-masterclass/
课程评论：没有评论
课程名称：创造盈利定价策略大师班 课程概述：定价对企业的成功与否有着决定性的影响，然而许多创业者仍然依赖于猜测或简单的计算来制定价格。本课程揭示了一种经过验证的方法论，用于发展定价策略，以及提升客户价值感知的方法，从而使您能够为产品设定更高的价格并提高利润。课程内容包括：投资者如何评估定价策略、不同定价模型的优缺点、如何计算利润率、各行业和零售类别的平均利润率、如何衡量价格敏感度，以及如何基于八个关键变量构建适合您产品的定价档案。此外，课程还提供有关产品和服务型企业的技巧和实例，以及应对季节性定价变化的建议。 课程内容涵盖： 1. 定价基础：了解定价对业务成败的关键作用，以及避免常见定价错误的策略。 2. 竞争与利润率：深入理解利润的运作机制，如何选择适合的产品或服务价格。 3. 定价影响因素：学习八个定价影响因素，并获取提升定价灵活性的策略。 4. 定价模型：探索适合您业务的定价模型，分析成本基础、市场基础和价值基础的三种主要定价模型的优缺点，重点介绍价值基础定价的最佳策略。 通过实用的技巧和详细的工作坊，您将能够一步步建立有效的定价策略，以确保不会损失潜在的收益。
Pricing can determine whether your business succeeds or fails - yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This course reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you'll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step. Pricing Fundamentals:Pricing can determine whether your business succeeds or fails - yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This course reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.Competition and Margins:Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing. Pricing Influencers:Pricing influencers have a dramatic impact on your ability to set pricing. The more flexibility you have the higher price you can charge and the more margin you can get. In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy. Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service-without leaving money on the table. Pricing Models:Understanding the right pricing model to use in your business is critical to your success. In this course, we will guide you through which pricing model is the right fit for your business. We will dive deep into the advantages and disadvantages of the three primary pricing models used. These pricing models are:Cost basedMarket basedValue basedAnd here is a quick secret. There is no question that value-based pricing is by far the best pricing model you can use however your industry might force you into one of the other two. We will give you proven strategies that can help you take maximum advantage of value-based pricing.
