|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-memorable-brand-name-for-your-business-or-product/
课程评论：没有评论
**课程名称：** 为您的企业或产品创造令人难忘的品牌名称 **课程概述：** 本课程将分享作者多年在数字和品牌代理机构工作经验中提炼出的、一套切实可行的命名流程，适用于品牌、产品或服务的命名。作者强调，仅仅依靠直觉或“感觉良好”的名称是不足以建立强大品牌的，除非像苹果这样拥有雄厚财力。一个植根于概念、理念或故事的名称，才能让潜在客户更容易理解您的品牌。 课程将深入讲解有效的命名所必需的要素，包括品牌定位、竞争对手分析、目标客户洞察等。作者指出，一个好的名称可以成为宝贵的资产，而一个糟糕的名称则可能带来灾难，因此需要一个结构清晰、系统化的流程来指导。 **课程面向人群：** * 企业家及企业主 * 文案撰写人及品牌设计师 * 内容写作者及营销人员 * 品牌战略家 * 任何希望为企业、产品或服务命名的人 **课程学习要点：** * 命名流程的准备工作 * 激发创意的命名技巧 * 作者提出的简单而强大的逐步命名流程，用于产生创意 * 运用品牌个性来指导命名方向 * 组织、筛选和评价命名创意，确保其相关性和持久性 * 验证命名选项并为注册做好准备 * 团队头脑风暴和创意产生的技巧
In this class I'm thrilled to share my very own naming process you can use to name your brand, product or service.Having developed this approach after years of working at digital and branding agencies, I have used it to name dozens of apps, digital products as well as startup businesses, products and more.Naming a business or a product is a crucial branding activity.Don't just rely on your gut feeling when naming or go with a name that 'feels right'. Unless you have buckets of cash like Apple, it will be a long road trying to educate your potential customers about what your brand does.I will show you how and why a name that has a concept, an idea or a story embedded within it makes for a much stronger brand.To name something effectively it takes the understanding of the brand positioning, competition, customers and much more.A name can either become a great asset or it can be a disaster, so you need a carefully structured and systemised process to follow.Who is the class for:Entrepreneurs & Business OwnersCopywriters & Brand DesignersContent Writers & MarketersBrand StrategistsAnyone looking to crate a name for a business, product or serviceWhat you will learn:Preparing for the naming processLearning naming techniques can be used to stimulate your ideasUsing my simple but powerful step-by-step process to generate name ideasUsing brand personality to inform your name ideasOrganising, filtering and rating name ideas to ensure they are relevant and timelessValidating name idea options and getting ready for name registrationTips for teams to brainstorm and generate ideas
