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所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-marketing-strategy-that-actually-drives-results/
课程评论：没有评论
Coursera 课程“制定真正能带来成果的营销策略”课程总结 本课程旨在帮助学员掌握一套系统性的数字营销策略，以有效提升潜在客户、增加销售额并提升品牌在线影响力。无论你是营销人员、企业主还是希望提升数字营销技能的个人，本课程都将提供可操作的见解和技术。 **课程核心内容：** * **客户画像：** 深入了解目标受众，制定更具针对性和吸引力的营销活动。 * **优化产品/服务：** 明确自身产品或服务的价值，并提升其对客户的吸引力。 * **竞争对手分析：** 分析竞争对手，发掘差异化优势和市场机会。 * **文案撰写技巧：** 学习撰写富有说服力和吸引力的文案，驱动用户行动。 * **渠道选择：** 识别最有效的渠道以触达目标受众，最大化投资回报率。 * **数据分析与衡量：** 学会衡量营销活动效果，并进行持续优化。 * **预算、规划与测试：** 制定数字营销预算，规划工作日历，并进行活动测试。 * **制定全面的数字营销计划：** 逐步指导学员创建一套稳健且可适应的数字营销计划。 **课程结束后，学员将能够：** * 明确目标客户群体。 * 确定触达客户的渠道和重点。 * 制定有效的沟通信息。 * 明确如何使产品/服务脱颖而出。 * 规划初始营销预算。 * 为主要1-3个数字营销渠道制定清晰的行动计划。 * 规划未来90天至1年的工作重点。
About the CourseLooking to supercharge your digital marketing efforts? Want to grow leads, increase sales, and make your business stand out online? Join me for an in-depth, hands-on course that teaches you to think strategically about your marketing so you can make the very best use of your ad dollars and work effort.Whether you're a marketer, a business owner, or someone who wants to take your digital marketing to the next level, this course will provide you with actionable insights and techniques tailored to your organization's needs.What You'll LearnCustomer Personas: Understand your audience better to create targeted campaigns that resonate.Improving your offer. Get crystal clear on how what you sell helps your customers and how you can make it more appealing. Competitor Analysis: Learn how to analyze your competition and find opportunities to stand out.Copywriting Mastery: Develop persuasive and engaging copy that actually drives action.Channel Selection: Discover the most effective channels to reach your audience and maximize ROI.Metrics: Learn how to measure the success of your campaigns and adjust for greater success.Budget, Planning, Testing: How to create and plan your digital marketing budget, work calendar, and campaign tests. Creating a Comprehensive Digital Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business or organization.By the end, you'll know and have documented:Who you're targetingWhere you'll find them and which channels you'll focus onHow you'll message to themHow you'll differentiate your offers from your competitorsHow much you'll spend to startYour clear plan for each of your top 1-3 digital marketing channelsWhat to work on for the next 90 days - 1 year
