|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/create-a-copywriting-portfolio-with-no-experience/
课程评论：没有评论
课程名称：无经验创作文案作品集 课程概述：在创建文案作品集时，有好消息和坏消息。好消息是，成为文案策划人所需的唯一条件就是一个作品集。而坏消息是，成为文案策划人所需的唯一条件也就是一个作品集。获取文案策划工作并不需要大学学位、经验或创意写作文凭。你所需的就是能够展示高效文案能力的作品集。 本课程由Alan Sharpe主讲，他从1989年开始做文案策划，拥有丰富的行业经验。Alan教你如何在没有任何文案经验的情况下创建作品集。他分享了创造文案样本的六种方法，讲解如何从零开始生成作品，并帮助学生理解潜在雇主在作品集中所需看到的内容。 课程内容包括： 1. 文案作品集的构建要素。 2. 不同行业和客户类型的样本创作技巧。 3. 如何选择目标受众、行业和产品或服务进行文案撰写。 4. 从基础到进阶的文案写作步骤。 课程强调了作品集与求职成功之间的密切关系，并教授学生如何创建相关性强的样本，使其符合潜在雇主的需求。此外，课程将展示为何在作品集中包括特定样本能够提升个人的职业竞争力。 最后，参与此课程的学生将能够创建出吸引客户并展示自身文案能力的优秀作品集，即便是一开始毫无经验。这个课程特别适合任何想要进入文案行业的写作者，所需的只是决心与灵活的学习态度。立即注册，开启你的文案职涯之路！
When it comes to creating a copywriting portfolio, there's good news, and there's bad news. The good news is that the only thing you need to land a job as a copywriter is a portfolio. The bad news is that the only thing you need to land a job as a copywriter is a portfolio.You don't need a university degree to become a copywriter. You don't need experience, or a diploma in Creative Writing, or a university degree in English Literature, or a certificate from Udemy, or anything else. All that you need to get hired as a copywriter is a portfolio that demonstrates that you write effective copy. That's it.But that's the bad news, too. You simply can't get hired as a copywriter without a portfolio. That means your portfolio, and your portfolio alone, must persuade a hiring manager that you write effective copy. In most cases, your portfolio is your only kick at the can. If a potential employer looks at your portfolio and thinks that your copywriting ability is inadequate, nothing else you show them or tell them will persuade them to hire you. Your resume won't help you. Your work experience won't help you.Yes, you can get hired as a copywriter with nothing more than an awesome portfolio, but you will get hired only if your portfolio demonstrates that you have the skills that potential employers look for.That's what you're going to discover in this course.Hi, I'm Alan Sharpe, and welcome to my course on how to create a copywriting portfolio with no experience. I've been a copywriter on and off since 1989. Back then, when I started out, I had no experience as a copywriter, but I landed my first copywriting client with nothing but my portfolio, which I created from scratch with no experience.Then, in 2018, I did the same thing again. I had been out of the copywriting business for 10 years, working in the non-profit sector as a fundraising consultant. I re-invented myself as a digital, inbound copywriter. The problem was, I didn't have a single digital sample in my portfolio. My portfolio was all outdated print samples. It belonged in another century. So, I created a new portfolio, even though I had no digital copywriting experience. I started landing work.In this course, I teach you how to do the same thing. I teach you how to create a copywriting portfolio when you have absolutely zero copywriting experience. I show you what to include, what to leave out, and why.In this course, you discover what potential employers need to see in your portfolio. You discover six ways to create copywriting samples from scratch. You learn the difference between business to consumer portfolios and business to business portfolios, and how to capitalize on that vital difference to land work.You learn how to write copywriting samples on your own, how to write them with the help of local businesses, and how to write them with the help of businesses on Upwork and other job boards.I take you step by step through the process of creating copywriting samples from scratch. I show you how to choose an audience, how to pick an industry, how to select a product or service to write about, and how to decide on the best tactic to use. You look over my shoulder as I write the kind of copywriting samples that you must include in your portfolio. We start with a blank computer screen, and I show you step by step how to create a copywriting sample from start to finish, even though you are brand new to copywriting.At the end of this course, you will know all that you need to know to build your own copywriting portfolio even though you have zero experience as a copywriter. You will know what your portfolio should look like to attract the kinds of clients you want, or to land you the copywriting job you want.I created this course for any writer who wants to break into copywriting. And that's a key thing to note. This course doesn't teach you how to write copy. It teaches you how to create a copywriting portfolio with no experience. Having said that, as I create multiple copywriting samples for you, you learn some valuable copywriting lessons. But just remember that this course is all about how to build your portfolio when you have no experience writing copy for pay. This course assumes that you already have some copywriting ability.The primary value of this course is that you learn not just the how, but also the why. For example, I teach you how to create Facebook ads from scratch, but I also teach you why those samples belong in your portfolio. I show you step by step how to create a before-and-after sample, but I also explain why you should include that sample in your portfolio.I do this because the key thing that potential employers look for in your copywriting portfolio is relevance. They want to see that you understand their customers and their challenges. They want to see that you can write the kinds of assignments they are likely to give you. That's why, in this course, I not only teach you how to create each copywriting sample, but why. After all, your portfolio doesn't just show that you know how to write copy. It proves that you are the right copywriter for your potential employer to hire.If you want to stand out from all of the other candidates, you need a great copywriting portfolio. You can create that great portfolio even though you have no experience. I did it-twice. You can, too.So, go ahead, watch a few of the preview lessons, read the reviews from my many satisfied students, then enroll now.
