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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crash-course-on-crisis-management-and-crisis-communication/
课程评论：没有评论
课程名称：危机管理与危机沟通速成课程 课程概述： 危机通常是出乎意料和不可预见的事件，与风险不同，其发生是未知的，并且可能造成严重的影响，这种影响可能持续很长时间。有效的危机管理和危机应对计划可以保护组织在发生灾难性危机时免于完全失效。由于缺乏危机管理和沟通的意识与培训，许多公司损失了数十亿美元。根据Provokemedia的数据显示，沟通不良的成本约为370亿美元。 你是否具备危机应对计划？是否有准备的沟通团队和渠道？是否指定了公司发言人？是否有计划与利益相关者、媒体和外部机构沟通？社交媒体响应团队是否已建立？是否了解如何在危机中进行沟通？ 如果你的答案是否定的，那么这门课程非常适合你。 课程内容： - 理解什么是危机 - 危机案例研究及教训 - 如何准备应对危机 - 不同类型的情绪与危机分类 - 危机的六个本质和危机周期识别 - 危机管理计划的必要性 - 危机管理的关键问题和步骤 - 危机管理的五个基础 - 应对危机的注意事项 - 危机团队的组建 - 危机管理计划模板 - 应急检查表及演练 - 危机沟通的五个C - 危机沟通的阶段和十条规则 - 社交媒体危机响应计划 - 有效的危机沟通方法 - 处理困难沟通的技巧 - 领导危机的十个简单步骤 - 客户投诉管理的十四种方法 - 处理批评的十一种方法 - RACI模型的应用 - RAID分析与雷达检查 课程受众： 对危机管理和危机沟通感兴趣的任何人。 课程要求： 无特殊先验知识要求，但对商业影响、风险和业务连续性的基本理解将有帮助。 课程包含： - 课程讲义 - 5个案例研究 - 额外资源 完成课程后，参与者将获得证书。立即开始解决你的挑战，我保证这门课程将帮助你更好地应对危机管理和沟通的挑战。不要错过这个机会，让我们开始吧！
Crisis is unexpected and unforeseen events. this is different from risk. its appearance is unknown and can create devastating impact. the impact last for a very very long period. Crisis management and crisis management planning can protect organizations against complete failure if (when) a catastrophic Crisis occurs.Companies have lost Billions of Dollars due to lack of awareness and training on crisis management and crisis communication.Cost of poor communication is approx. $37 Billion...Source: ProvokemediaDo you have a crisis plan?Do you have a message and communication team and channel ready? Do you have a company spokesperson? Do you have a plan to communicate with the stake holders, media, external agencies? Do you have a social media response team? Do you have a road map for response time? Do you know how to communicate in crisis? Do you have a sop and a flexible sop? Do you have the checklist for crisis management? Do you have answers to these tough questions? If no, Then probably this is for you.What you'll learn:What is a Crisis?Case Studies of Crisis & Lesson LearnedAre you prepared to deal with crisis? Different Types of Emotions Classification of CrisisThe 6 Essence of Crisis Crisis Cycle IdentificationHow do you identify (Crisis)? Disaster management Crisis ManagementIs Crisis Management Plan necessary? Key Questions on Crisis Steps in Crisis ManagementThe 5 Foundations of Crisis Management ‘MBA RL'23 Do's and Don'ts: Response to CrisisCrisis Team FormationCrisis Management Plan (template) Key Factors of Crisis Management Emergency Checklist & DrillCrisis Communication5 C's of Crisis CommunicationStages of Crisis Communication10 Rules for Crisis CommunicationSocial Media Crisis Response PlanCommunication on Social Media Handel Difficult Communication / PeopleEffective Crisis CommunicationCommunication Channels10 Easy Steps to Lead through a Crisis14 ways to manage customer complaints 11 ways to deal with Criticism Have ‘RACI Model' in PlaceConduct ‘RAID' and Check your ‘RADAR'Bonus for you!Who should attend?Anyone curious to learn about crisis management and crisis communicationAre there any Pre-requisites?There are no prerequisites for attending this course, however an brief understanding of business impact, risk and business continuity would be useful.What's included?Course Handout5 Case StudiesBonus On completion, you'll be awarded an certificate.Start Solving your challenge today in Easy way. I assure YOU that this course will help you to solve your challenge of Crisis Management and Crisis Communication. Don't miss the opportunity to instantly learn things which will make you better. Let's get going!
