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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crash-course-google-analytics-ga4-google-tag-manager-gtm/
课程评论：没有评论
课程名称：快速入门：Google Analytics、GA4和GTM 课程概述： 本课程通过逐步的教学，帮助初学者掌握Google Analytics、GA4和Google Tag Manager这三款工具。课程采用小块讲座和作业的方式，使学生能够在学习过程中进行实际操作。虽然该课程并不是深入探讨，但将为学生提供良好的基础，以便后续可以通过观看YouTube视频或参加其他课程继续学习。 该课程专为初学者设计，特别是那些在探索这些工具时感到迷茫或者尚未掌握基础知识的学生。课程内容直观易懂，帮助学员基于个人经验更好地理解工具的使用。课程将展示这些工具的基本功能，帮助学员评估是否值得深入投入学习。 此课程不适合那些已经熟悉这些工具并希望寻找深入课程的学员。课程适合所有人，从个人博客作者到企业员工，特别是那些希望在数字营销或分析领域开始职业生涯的人。 讲师介绍： 课程讲师拥有超过15年的数字营销和分析经验，曾成功培训来自不同背景的学员，并将他们培养成高效的数字营销人员和分析师。讲师具有工程学位和MBA背景，深入理解技术与营销的结合，同时曾在全球多所大学和协会任教。 总之，这是一门适合希望建立数字分析基础知识，并提升网站性能和访客分析技能的课程。
Step by step starts learning these tools by bite-size lectures and assignments that help you implement as you learn. This is not an in-depth course but will give you a great foundation that you can use to learn on your own by watching YouTube videos or taking other courses.This course is for BeginnersMost courses dive into the content without providing a proper foundation and students, even after going through the course, don't know what to do next.Also, this course will provide you a flavor of 3 tools from the Google Marketing Platform so you can see if they are worth your time or not.This course is based on my experience working with people who use these tools on daily basis. You will be amazed how easy it is to learn these tools with these step by steps instructions.Who should not enroll in this courseAnybody who is already familiar with any of these tools and is looking for an in-depth course, should not enroll in this course. However, if you have tried learning but are still not sure about fundamentals then this course is for you.I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
