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所在平台: Udemy |
课程主页: https://www.udemy.com/course/crash-course-email-marketing-version/
课程评论：没有评论
Coursera 上的《速成班：电子邮件营销》课程旨在帮助数字营销人员和在线企业主掌握电子邮件营销这一高效的获客和销售转化工具。 **课程内容概要：** * **电子邮件营销基础：** 了解电子邮件营销的定义，尤其是在电子商务领域中的应用。 * **营销邮件组成：** 学习分析营销邮件的各个元素，并了解如何有效利用它们。 * **策略制定：** 帮助学员创建自己的电子邮件营销策略，并将其融入整体业务目标。 * **自动化设置：** 指导学员设置电子邮件自动化流程，以实现业务的增长和规模化。 * **数据分析与优化：** 讲解可用于指导和优化营销策略的关键指标，提高客户转化率。 * **高投资回报率：** 强调电子邮件营销作为最高投资回报率的营销渠道之一，平均每投入 1 美元可带来 36 美元的收益。 * **自动化销售：** 帮助学员实现无需 24/7 在线即可自动转化销售的营销模式。 **课程特色：** * **适合人群：** 适用于刚接触电子邮件营销的数字营销新手、正在寻找无需大量手动操作即可实现销售转化的在线企业主。 * **无经验要求：** 即使是全新的学习者也能轻松入门，获得坚实基础。 * **精炼实用：** 提供直观、无冗余的教育内容，聚焦核心技能。 * **课程讲师：** 由拥有丰富电子邮件营销实战经验的 Ashley 教授，她曾帮助企业通过单一营销活动实现超过 100 万美元的月销售额。 本课程是进入电子邮件营销领域的绝佳起点，将帮助学员为自己的在线业务注入强大的电子邮件营销能力。
Are you struggling to keep up with the ever-growing demands of your online business, and you want a way to reduce your manual workload while effortlessly converting sales??Are you tired of spending countless hours trying to convert leads through guided conversations in your DMs, and you want a way to convert sales without having to be available 24/7??If you answered yes to one (or both) of these, then LISTEN UP!!It's time to take your business to the next level with Email Marketing!Email marketing is one of the most tried-and-true marketing channels, and rightfully so. On average, it yields $36 for every $1 you put into it across the board-the highest return on investment of any type of marketing.It's a PROVEN method to convert leads to sales on autopilot, which is why it's such an important skill for you to learn and use to power your online business.That's why I'm excited to introduce you to Crash Course: Email Marketing Version!!In this email marketing crash course, you will learn about:what email marketing is (including in the ecommerce space)different parts of a marketing email, and how to use them to your advantagecreating your very own email marketing strategy,and how it plays into your larger business goals)what email automations to set up to help you grow and scale with easemetrics that can inform and optimize your strategy, allowing you to convert customers at a higher-rateand so much moreAbout the CourseWho this course is for?Digital marketers who are relatively new to the space, have set their business up, and are looking for an effective, effortless way to convert leads to sales on autopilotOnline business owners who sell products or services (can be digital products) and are looking to use marketing methods that don't require too much manual work to bring in salesWhat email marketing skill level is required?No experience required. This is for people who are brand new or relatively newer to email marketing and want a solid foundation without being overwhelmed by an influx of information.Why this email marketing course?It is a great entry point to learn the email marketing ropes because:It's straight-forward education, no fluff, just powerful informationIt covers vital topics that get you started powering your business with email marketingWhat's included with this course?Access to the course directly in UdemyAbout Ashley, the Course CreatorNice to meet you, I'm Ashley! My career has spanned all kinds of marketing, with a heavy emphasis on email marketing. In 2015, I graduated from Virginia Tech with a Bachelors in Marketing Management.Since then, my career has gone from entry-level marketing roles to marketing manager, ultimately leading me to freelance marketing after I was fired (a blessing in disguise).In my freelance marketing, I've helped businesses of all sizes set up email marketing campaigns that bring in the bacon, even some which that generated over $1M in monthly sales from one campaign alone.I'm helping businesses grow and scale with the power of email marketing, and now I'm teaching you to do the same for your business.
