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所在平台: Udemy |
课程主页: https://www.udemy.com/course/craft-shows/
课程评论：没有评论
**Coursera 课程总结：艺术与手工展会销售秘诀** **课程概述：** 本课程旨在帮助艺术家、手工艺人和小品牌主在新时代背景下，有效利用艺术与手工展会作为拓展客户、发掘商业伙伴及创造收入的重要途径。作者将分享其八年以上的实战经验，全面指导学员完成展会前的准备、展会中的成功应对以及展会后的收尾工作。无论您是初学者还是有经验的参展者，都能从中获益。 **课程内容：** **第一部分：展会准备** * **寻找展会：** 如何有效地找到适合的展会。 * **产品选择：** 决定携带哪些产品最能吸引目标客户。 * **产品包装：** 确保产品安全、有序且具有吸引力的包装方式。 * **清单制定：** 撰写周全的待办事项 (To Do) 和待打包物品 (To Pack) 清单。 * **其他关键事项：** 避免遗漏重要细节。 * **课程资源：** 包含提供展会信息网站链接的PDF文件，以及待办事项/待打包物品清单示例和空白模板。 **第二部分：展会呈现与互动** * **展位布置：** 如何打造一个视觉统一且吸引人的展位。 * **产品展示：** 如何以最佳方式呈现产品，吸引顾客。 * **首因效应：** 如何给潜在买家留下良好的第一印象。 * **互动技巧：** 在保持友善和易于接近的同时，避免过于推销。 * **克服羞怯：** 如何克服面对顾客时的胆怯心理。 * **安全考量：** 展会中的安全注意事项。 * **保持动力：** 如何在展会期间保持积极和愉悦的心情。 * **应对策略：** 如何处理销售缓慢或异常火爆的情况。 **第三部分：展会善后** * **账务管理：** 如何进行有效的账目记录和管理。 * **销售评估：** 如何分析展会销售数据，评估成效。 * **改进实施：** 如何根据评估结果进行必要的调整和优化。 * **遗漏事项：** 展会后需要注意的其他关键事项。 * **课程资源：** 包含用于记录收入和支出的空白PDF模板，帮助学员准确核算财务。 **课程目标：** 完成本课程后，学员将全面了解艺术与手工展会的流程，并获得足够的知识和工具，为成功举办首次或下一次展会做好充分准备。
Arts and Craft Shows have become a fundamental part of business for small labels, artists and craftsmen to gain customers, wholesale business partners and create income.Being successful on these shows may make the crucial difference for your label and can get you on the next level of success and recognition.In this Class I will share more than 8 years of experience with you and walk you through the whole process of preparing a Show, "surviving" it successfully and mastering the aftermath of a show. This class is for beginners who would like to get a quick overview - but even if you have experience with craft fairs there may be some tips, tricks and resources for you to explore.Part I: Preparing a ShowIn this first Part I will share tips on how to find a show, which products to bring, how to pack them, what to consider for writing your ToDo and ToPack lists and other crucial things you should not forget.Included in this Class are a pdf file with several links to Craft Fair information websites, an example of To Do and To Pack lists and a blank pdf form Template to develop your very own Lists.Part II: Presenting yourself and your products at a Craft ShowIn this second Part I will talk about how to present your products so that they are most appealing to customers, how to interact with potential buyers and how to stay motivated and happy during a (sometimes exhausting) show.I will cover these points in detail:How to create a cohesively looking standHow to present your products successfully and appealingHow to make a good first impressionHow to find the balance between being friendly and approachable without being pushyHow to overcome Shyness in front of customersHow to consider safety Issues on showsHow to stay motivated and happy during a showHow to deal with slow sales and/or overwhelming successPart III: The Aftermath of a ShowIn this last class of three I will walk you through the aftermath of a show. I talk about how I manage my bookkeeping, how I usually assess my sales, how to implement necessary changes and other crucial things you should not forget.Included in this class is a blank pdf form template to include your revenue and expenses so that you get your numbers right.After this Class you will come full circle and are well equipped for your first (or next) Craft Show.
